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talent

Sat, Aug 25, 2007

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The talent composite of an organization is the current and potential capacity of the workforce to accomplish strategic business directives. If we assume there have also been intentional steps taken to map the potential capacity to the company’s long-range strategic plan then the attraction, acquisition and management of talent will more effectively support the business needs.

And, by applying a disciplined approach to talent management this will also guide a multitude of decisions around human capital planning, resource allocation, talent attraction and acquisition, internal talent management, and ultimately the structure of the recruitment function. The recruitment function will have a clearer view into the skills, knowledge and experiences needed and be positioned to add greater value to the organization by moving beyond a short-term, “open req” approach.

So, if this is a relatively straight forward way to look at the management of an organization’s most important assets and align with business directives to ensure competitive efficiencies and advantages why are so many of the same conversations taking place today that existed during the talent market tensions of the highly competitive dot com days?

The labor market outlook is no brighter. Competition for talent is more complex due to global market growth, continued expansion of career options and a desire for work/life balance and flexibility. Where are the C-suite leaders in not only saying this is a strategic business imperative but acting as catalysts to make it a reality? Or, at least a progressive reality! Recruitment functions are still too often confined due to structure and/or budget. In a Nov. 2006 survey by CFO magazine, 91% of 249 senior finance executives identified human capital management as the most important, or one of the top two or three most important factors in business success.

And the top three steps that these finance executives believe were needed to make improvements – 51% said greater involvement from the business line leaders; 42% said re-engineer the HR function; and, 42% said an increased use of technology. Most encouraging to me is that the combination of these three steps would lead to the type of change needed to transform the role and positioning of recruitment to better advantage an organization’s competitive competencies.

The dialogue around this topic is quite meaningful because the future of recruitment functions can be influenced by who gets involved, who leads the effort and, most importantly, how effectively human capital planning and recruitment are integrated into the core business dialogue.

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This post was written by:

Susan Burns - who has written 22 posts on Cheezhead Recruiting News and Opinion.

As president and founder of Talent Synchronicity, Susan develops talent strategy solutions through an integrated alignment with core business functions and processes. Susan weaves together technology, social media, branding, P & L experience, and alignment with business directives to create intrinsic value in strategic recruitment and talent initiatives. Susan also serves as executive director for The Future of Talent - a community of senior talent leaders influencing the future of talent strategies to guide their organizations to achieve sustainable and competitive practices. Previously, Susan was Worldwide Talent Acquisition Leader with Waggener Edstrom Worldwide, the second largest privately held PR firm. Susan was responsible for leading and developing a global talent attraction and acquisition function, a workforce planning model, and Agency Executive Board guidance. Prior to Waggener Edstrom, Susan was Operating Vice President of Employment Initiatives and College Relations for Federated Department Stores (Macy's Inc), the parent company of Macy's and Bloomingdales. Susan led the transformation of Federated's recruitment process, employment brand and recruiting technology through a number of key initiatives. Additionally, through her leadership of Federated’s college relations program the company was recognized by Business Week as one of the Top 50 employers for new college graduates. Consulting Services Include: • Integrated Recruitment and Talent Management Strategy Design and Development • Employment Brand Differentiation • Social Media Strategy • Workforce/Talent Planning • Recruitment Leader Development • University Recruitment and Relations Strategy • Recruitment Team Structure and Processes

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