Cheez tells me that people are actually reading this thing so I better not embarrass myself out here…my personal brand is on the line apparently.
On my mind today is a news story that we have all heard over the past month. The Michael Vick scandal.
Some stories like this are hard to shake from our collective consciousness, partly because they involve celebrities and partly because of the horrific revelations and images that continue to surface around the mistreatment of these innocent animals. This escapade is the latest in a never ending string of celebrity scandals. I’ll bet you can name 5 off the top of your head (these ones came to me in under 60 seconds – Lindsey Lohan, Michael Jackson, Barry Bonds, Milli Vanilli, Paul Ruebens (better known as Pee-wee Herman).
To me, these tragedies not only change the trajectory of these celebrities’ careers but speak volumes about branding and their explicit value. Vick’s actions cost him literally millions of dollars virtually overnight.
A colleague of mine, Ryan Estis, speaks on Employment Branding all over the country. When he does, he showcases examples of organizations who manage their employment brand very well. He presents a roadmap for success if you will. Seeing our infatuation with these celebrity scandals, I wonder if a more effective method of hitting home the value of employment brands would be to throw in a ‘celebrity style employment brand meltdown’.
Bad brands are out there, we all know them, and they are costing their respective companies millions of dollars in some cases. If only they could be featured in US Weekly maybe they would cause organizations to take action before these brand disasters occur.
P.S. – Mel Gibson, Kobe Bryant, Senator Craig of Idaho, Britney Spears….just came to my mind while finishing this post.
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