Comments on: 5x more job candidates thanks to video http://www.cheezhead.com/2007/10/01/video-job-postings/ Insight and opinion from the world of employment. Sat, 19 Jul 2008 15:29:10 +0000 http://wordpress.org/?v=2.5.1 By: Bill Opal http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-57554 Bill Opal Wed, 24 Oct 2007 23:00:39 +0000 http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-57554 Sony Ericsson’s job videos have been up for a little over a month now. I have been very happy with the results. We have seen a significant increase in the applicants for our jobs. I have a small budget for posting so I typically only run 5-10 ads at one time. The average yield for the job ads was about 10 applicants a day. Of the 10 usually only one would match the tight scope of criteria for the job. Since I started to use video I am now seeing an average of 30 applicants a day. The quality has been maintained. I now see three good applicants each day instead of 1. Vcruit is the vendor I used to create the video. Check out our Video Jukebox. http://www.vcruit.com/se/se_player.html Vcruit was able to give me a few statistics for the videos. The number of applicants I receive is a very close match to the number of viewers of the video. That means if the applicant watches the video they are very likely to apply for the job. This confirms one of the primary research points that led me to try on-line video. People who watch video are more inclined (57%) to take action then other forms of online media. Another point of interest is that most people are watching the video to its completion. Their interest is maintained though the whole clip. We decided to take the advice of Vcruit to keep the videos short and it’s paid off. Most people who have given me feedback on the videos want to see more of the people side of Sony Ericsson. I’m working on that right now. It’s a bit tricky because I don’t want to drag a production crew through the building. I am sure job video’s are here to stay and will really become the standard quickly. They are much more engaging and enjoyable then reading the typical job posting you see on-line. This is the very beginning of the candidate experience. The video is helping us start off on the right foot. Thanks, Bill Opal Sony Ericsson’s job videos have been up for a little over a month now. I have been very happy with the results. We have seen a significant increase in the applicants for our jobs. I have a small budget for posting so I typically only run 5-10 ads at one time. The average yield for the job ads was about 10 applicants a day. Of the 10 usually only one would match the tight scope of criteria for the job. Since I started to use video I am now seeing an average of 30 applicants a day. The quality has been maintained. I now see three good applicants each day instead of 1.

Vcruit is the vendor I used to create the video. Check out our Video Jukebox. http://www.vcruit.com/se/se_player.html

Vcruit was able to give me a few statistics for the videos. The number of applicants I receive is a very close match to the number of viewers of the video. That means if the applicant watches the video they are very likely to apply for the job. This confirms one of the primary research points that led me to try on-line video. People who watch video are more inclined (57%) to take action then other forms of online media. Another point of interest is that most people are watching the video to its completion. Their interest is maintained though the whole clip. We decided to take the advice of Vcruit to keep the videos short and it’s paid off.

Most people who have given me feedback on the videos want to see more of the people side of Sony Ericsson. I’m working on that right now. It’s a bit tricky because I don’t want to drag a production crew through the building.

I am sure job video’s are here to stay and will really become the standard quickly. They are much more engaging and enjoyable then reading the typical job posting you see on-line. This is the very beginning of the candidate experience. The video is helping us start off on the right foot.

Thanks,
Bill Opal

]]> By: Martin Snyder http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-53281 Martin Snyder Wed, 03 Oct 2007 17:31:05 +0000 http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-53281 I've known Chad for years and if he says something works, you can take it to the bank. Interesting- who makes the vids and what are the production qualities ? I wonder if Chad's customers are involved and to what extent ? I’ve known Chad for years and if he says something works, you can take it to the bank.

Interesting- who makes the vids and what are the production qualities ? I wonder if Chad’s customers are involved and to what extent ?

]]> By: Joel Cheesman http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-53040 Joel Cheesman Tue, 02 Oct 2007 17:00:54 +0000 http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-53040 Yep, I'll be at ERE. Yep, I’ll be at ERE.

]]> By: Jeremy Langhans http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-53039 Jeremy Langhans Tue, 02 Oct 2007 16:56:01 +0000 http://www.cheezhead.com/2007/10/01/video-job-postings/#comment-53039 a picture is worth 1k words how many words is a moving picture worth? ps. am i going to see you at ere washdc joel? cheers, Jer a picture is worth 1k words
how many words is a moving picture worth?

ps. am i going to see you at ere washdc joel?

cheers,
Jer

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