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raytheon cracks google’s top ten for ‘jobs’

Tue, Oct 9, 2007

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Hats off to Raytheon. They’re the first corporate career center (that is, non-job board) I’ve ever seen crack Google’s Top Ten for “jobs”:

Yes, it can be done.

Popularity: 2% [?]







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This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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6 Comments For This Post

  1. Joel Cheesman Says:
    October 9th, 2007 at 9:04 am

    Note: Google results will vary from user to user. You may not see what I see. I was logged out of Google as well.

  2. Fenway4 Says:
    October 9th, 2007 at 9:32 pm

    I have to imagine this will be short-lived. Raytheon isn’t more relevant for jobs than HotJobs, Indeed, Dice, Employment Guide, etc. and certainly not more worthy than Cheezhead.com :)

  3. Daniel T Says:
    October 10th, 2007 at 11:58 am

    Also, how many job seekers come to Google and simply type “jobs”. Even the most clueless candidates would enter some type of qualifiying keyword, right? “accounting jobs” or “tech jobs”, etc..

  4. Joel Cheesman Says:
    October 10th, 2007 at 12:12 pm

    Popular keyword tools put the number of searches across the Web between 20,000 – 25,000 searches daily – by far the most popular keyphrase in our industry. I’m not discounting the long tail, which is incredibly influential, but there’s no doubt “jobs” is still popular.

  5. Jeremy Langhans Says:
    October 11th, 2007 at 12:41 pm

    test.

    joel — how come you didn’t let my comment on your blog?

    /cry

  6. Peter Brasket Says:
    October 15th, 2007 at 11:59 am

    Joel — good catch and it is newsworthy — the only other employer that shows up in the first 100 Google results for jobs is Microsoft. Everyone else is a job-board.

    The Rayjobs ATS prevents their jobs from being indexed and found within the long-tail searches, but they’ll still pick up incremental candidate flow/conversions with this basic SEO piece — 35MM job-related searches monthly on the search engines, and those folks are looking for anything BUT job-board search results….

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