Comments on: facebook advertising: results from my first 30-days

By: Darren Dickey

Darren Dickey — Fri, 09 Nov 2007 06:33:38 +0000

Cheez,

Log back into your Facebook account and try and access FlyersPro. It’s been replaced! Now called Facebook Ads. They are still honoring your previously activated ads, but now they have a new service.

My ads were doing great. I received 1.160 million impression, 4680 clicks, and it’s cost me $203.32 so far.

My ads don’t have an expiry date, so we’ll see how long they let them run. I have 26 ads still running as of today.

Here’s some info from their site:

“Flyers Pro is no longer available for purchasing ads on Facebook.
Self-service, deeply targeted ads are now available through Facebook Ads.

You can still access any ad campaigns created before November 7, 2007, from this page.

To see Facebook’s new, integrated, self-service solution, check out Facebook Ads.”

Darren Dickey
InQuarry.com

By: Doron

Doron — Wed, 24 Oct 2007 05:03:12 +0000

one day later my ad got 5,473 impressions with a 0.640 CTR (35 clicks). I am targeting people between 20 and 60 years old who are single, in a relationship, engaged, or married in China who graduated from college.

By: David Sickmiller

David Sickmiller — Tue, 23 Oct 2007 12:34:04 +0000

While results will always depend on the message and the audience, I don’t know that 0.5% CTR is that bad for banner advertising. Unlike paid search advertising, where the audience is actively seeking what you’re advertising, banner ads (and text content-based advertising) generally appear when the audience isn’t looking for them.

I’m surprised 30 days of advertising only yielded 1,108 impressions. Was the targeting very narrow? For comparison, Doron got 1,405 impressions in 4 hours!

By: Doron

Doron — Tue, 23 Oct 2007 06:45:15 +0000

I’ve created a facebook flyer / ad 4 HOURS ago and here are my first results:

8 clicks
1,405 impressions
CTR 0.569
Max CPC 0.10
Ave. CPC 0.04
Daily Budget 5.00
Total Spent 0.32

I’m impressed.

By: jason davis

jason davis — Mon, 22 Oct 2007 23:36:07 +0000

I have been usiing it for about a month now. Lots and lots of impressions. A total of 5 clicks.

By: Joel Cheesman

Joel Cheesman — Mon, 22 Oct 2007 20:13:33 +0000

The initial test was for a blog, but things will no doubt grow into helping clients leverage the platform. My advice to you: Go ahead and try it. The cost certainly isn’t a barrier.

By: Ben

Ben — Mon, 22 Oct 2007 19:55:09 +0000

What exactly were you advertising for? Was it for your business or for a clients? If for a client, then what type of positions? Entry-level? What industry? Steve Rothberg at collegerecruiter.com just told me about this and I’m interested to explore this further. I’m not a big fan of banner ads, but the highly-targted aspect of this is very appealing to me.

- Ben

By: Catherine

Catherine — Mon, 22 Oct 2007 16:03:26 +0000

I tested the waters myself and agree whole heartedly. It was a snap to set up. However, the results were pathetic (see below). Granted, I only spent 35 cents and it certainly didn’t hurt to try. But check out the numbers:

5 clicks
3,095 impressions
CTR 0.162
Max CPC 0.10
Ave. CPC 0.07
Daily Budget 2.00
Total Spent 0.35