I do it for this blog, albeit infrequently. I even listen to them regularly myself. But with the sexiness of video, they seem to have taken a backseat. That doesn’t mean they have no value in building brands however.
There are a lot of iPods in the world, and for the savvy marketer, there are some good opportunities available to outsmart the competition. Video podcasts, for example, are gaining traction.
Enter Jobs in Pods. My first reaction when hearing the idea was “No way employers will get this.” Time will tell if I’m correct in any big sense, but for site founder Chris Russell, the good fight is being waged. Ever torn, we decided to catch-up with Russell at ERE for an update.
Yes, how ironic I did a video interview with the podcast guy.
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I think podcasting can be effective provided the sole purpose of the podcast isn’t to highlight just jobs. Where it can be effective is in niche podcasts (such as a Cheezhead podcast) where a company advertises a position and is surrounded by quality content that is targeted.
Also, if are going to do a podcast please make sure the audio quality is good and sounds professional. I listened to a few position on JobPods and it sounds like they were recorded on a $10 microphone in someones garage.
Good interview with Chris and great to open up the ‘audio and video’ topic for discussion.
I’m obviously a little bias, given I produce an audio podcast, but I see video podcasts and audio podcasts as being very different.
I based this purely on the way people consume the different media, which is often situation specific. Take myself for example, when I’m online I read blogs. When I’m driving, I listen to audio podcasts and when I’m on the train I’ll watch video podcasts. The media I consume is in many ways dictated by the situation.
There’s obviously some overlap here, most people also stream video and audio while online, but generally speaking the situation will dictate a media preference. Don’t get me wrong, I’d love to be able to watch ‘DiggNation’ while out for a run, but running into lampposts hurts!
Joe, a few of our first podcasts had poor audio because we were using an online service to record the calls. They had very low audio levels which made the podcast hard to hear. But since then we have switched to a different recording method. Keep in mind these podcasts are done over the telephone so the audio will never be ‘in studio’ quality.
Anytime you can give job seekers more information about the job and your company is a good thing. No matter if it comes in the form of audio, video or picture format. Jobs in Pods has always been meant to be a compliment to your existing recruiting efforts and our clients so far have been extremely happy with the service.
October 26th, 2007 at 8:35 am
I think podcasting can be effective provided the sole purpose of the podcast isn’t to highlight just jobs. Where it can be effective is in niche podcasts (such as a Cheezhead podcast) where a company advertises a position and is surrounded by quality content that is targeted.
Also, if are going to do a podcast please make sure the audio quality is good and sounds professional. I listened to a few position on JobPods and it sounds like they were recorded on a $10 microphone in someones garage.
October 26th, 2007 at 9:07 am
Good interview with Chris and great to open up the ‘audio and video’ topic for discussion.
I’m obviously a little bias, given I produce an audio podcast, but I see video podcasts and audio podcasts as being very different.
I based this purely on the way people consume the different media, which is often situation specific. Take myself for example, when I’m online I read blogs. When I’m driving, I listen to audio podcasts and when I’m on the train I’ll watch video podcasts. The media I consume is in many ways dictated by the situation.
There’s obviously some overlap here, most people also stream video and audio while online, but generally speaking the situation will dictate a media preference. Don’t get me wrong, I’d love to be able to watch ‘DiggNation’ while out for a run, but running into lampposts hurts!
October 26th, 2007 at 9:54 am
Joe, a few of our first podcasts had poor audio because we were using an online service to record the calls. They had very low audio levels which made the podcast hard to hear. But since then we have switched to a different recording method. Keep in mind these podcasts are done over the telephone so the audio will never be ‘in studio’ quality.
Anytime you can give job seekers more information about the job and your company is a good thing. No matter if it comes in the form of audio, video or picture format. Jobs in Pods has always been meant to be a compliment to your existing recruiting efforts and our clients so far have been extremely happy with the service.