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google wants to ’show more ads’

Sun, Nov 4, 2007

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I guess this test has been going on for awhile, but this is the first time I’ve come across the “Show More Ads” on a Google Adsense ad block:

The command shows-up on the content network only and takes users to a results page with more ads, like this. At present, the extra results are only loosely based on the original landing page content.

After clicking “Show More Ads,” for example, I received an ad for “Jobs in South Florida,” among others, which had nothing to do with the page I was previously visiting. So, unless results get more relevant, this looks a little more like a cash grab than a user-experience improvement.

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This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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