http://www.cheezhead.com/2007/11/27/linked-in-theladders/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.cheezhead.com/2007/11/27/linked-in-theladders/comment-page-1/#comment-66084 Catbert Tue, 27 Nov 2007 20:53:06 +0000 http://www.cheezhead.com/2007/11/27/linked-in-theladders/#comment-66084 Interesting concept, prompting a few Catbert comments: 1. The Ladders-NEITHER greedy or genius, but rather desperate. An obviously dwindling subscriber base (turnover/attrition of this base must be horrific) led them to attempt to prop up the revenue model by charging the employer/recruiter. Postings going down, subscriber numbers going down, ship going down. BTW, stop waffling...you're reminding me of Hillary. 2. LinkedIn-I suspect the vast majority of 16 million members are using the free service (like me!). I could be wrong on this, but LinkedIn likely has a good sense of what their subscriber base will and will NOT pay for. 3. 100K Postings-Since LinkedIn already sells job postings to employers and recruiters, they're already driving revenue through this channel. While LinkedIn could creatively segment the job postings to put a large nail in the coffin of the Ladders, I remain VERY skeptical of a candidate driven revenue model. I do not think a viable subscriber base can be sustained to support mid to long term revenue growth. Turnover is simply too high, and the same content is typically available for free. 4. 30 bucks a month? Who do I look like? Jason Goldberg? Interesting concept, prompting a few Catbert comments:
1. The Ladders-NEITHER greedy or genius, but rather desperate. An obviously dwindling subscriber base (turnover/attrition of this base must be horrific) led them to attempt to prop up the revenue model by charging the employer/recruiter. Postings going down, subscriber numbers going down, ship going down. BTW, stop waffling…you’re reminding me of Hillary.
2. LinkedIn-I suspect the vast majority of 16 million members are using the free service (like me!). I could be wrong on this, but LinkedIn likely has a good sense of what their subscriber base will and will NOT pay for.
3. 100K Postings-Since LinkedIn already sells job postings to employers and recruiters, they’re already driving revenue through this channel. While LinkedIn could creatively segment the job postings to put a large nail in the coffin of the Ladders, I remain VERY skeptical of a candidate driven revenue model. I do not think a viable subscriber base can be sustained to support mid to long term revenue growth. Turnover is simply too high, and the same content is typically available for free.
4. 30 bucks a month? Who do I look like? Jason Goldberg?

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