Comments on: latpro opens traffic data to public http://www.cheezhead.com/2007/12/03/latpro-traffic-data/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Nursing Jobs.org http://www.cheezhead.com/2007/12/03/latpro-traffic-data/comment-page-1/#comment-70429 Nursing Jobs.org Wed, 19 Dec 2007 16:32:05 +0000 http://www.cheezhead.com/2007/12/03/latpro-traffic-data/#comment-70429 We're in. Added the code today. We’re in. Added the code today.

]]> By: Joel Cheesman http://www.cheezhead.com/2007/12/03/latpro-traffic-data/comment-page-1/#comment-68737 Joel Cheesman Mon, 10 Dec 2007 15:15:11 +0000 http://www.cheezhead.com/2007/12/03/latpro-traffic-data/#comment-68737 Right on, Harry. Right on, Harry.

]]> By: Harry Joiner http://www.cheezhead.com/2007/12/03/latpro-traffic-data/comment-page-1/#comment-68483 Harry Joiner Sun, 09 Dec 2007 05:19:04 +0000 http://www.cheezhead.com/2007/12/03/latpro-traffic-data/#comment-68483 Dude: I'm on Quantcast as a direct result of your original post. -HJ Dude: I’m on Quantcast as a direct result of your original post. -HJ

]]> By: Julian Stopps http://www.cheezhead.com/2007/12/03/latpro-traffic-data/comment-page-1/#comment-67669 Julian Stopps Wed, 05 Dec 2007 10:29:56 +0000 http://www.cheezhead.com/2007/12/03/latpro-traffic-data/#comment-67669 To follow on from (and agree with) Martin’s comment, the UK’s use of an independent auditor (ABC Electronic) to certify traffic levels and the yearly NORAS survey both provide useful information to advertisers. It’s a good model and certainly one other countries should consider adopting. On the downside, the actual number of participating job boards, particular for NORAS, is relatively low, although most of the major players are audited. In addition, there are some questions over the value of the primary metrics audited (Unique Users and Page Impressions) in the recruitment space. These concerns are being addressed by the introduction of new metrics, such as ‘number of applications’, but it is likely to take time for job boards to adopt these. To follow on from (and agree with) Martin’s comment, the UK’s use of an independent auditor (ABC Electronic) to certify traffic levels and the yearly NORAS survey both provide useful information to advertisers. It’s a good model and certainly one other countries should consider adopting.

On the downside, the actual number of participating job boards, particular for NORAS, is relatively low, although most of the major players are audited.

In addition, there are some questions over the value of the primary metrics audited (Unique Users and Page Impressions) in the recruitment space. These concerns are being addressed by the introduction of new metrics, such as ‘number of applications’, but it is likely to take time for job boards to adopt these.

]]> By: Martin Eriksson http://www.cheezhead.com/2007/12/03/latpro-traffic-data/comment-page-1/#comment-67455 Martin Eriksson Tue, 04 Dec 2007 10:00:21 +0000 http://www.cheezhead.com/2007/12/03/latpro-traffic-data/#comment-67455 I think the US online recruitment market should look more closely at the UK market - the annual NORAS (National Online Recruitment Audience Survey) and the associated bi-annual ABCe traffic audit create a very open and transparent marketplace where traffic numbers and detailed audience demographics are publicly available for almost every jobboard - certainly the top 50. /Martin I think the US online recruitment market should look more closely at the UK market – the annual NORAS (National Online Recruitment Audience Survey) and the associated bi-annual ABCe traffic audit create a very open and transparent marketplace where traffic numbers and detailed audience demographics are publicly available for almost every jobboard – certainly the top 50.

/Martin

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