Comments on: sponsored blog posts? really? http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/ Insight and opinion from the world of employment. Thu, 28 Aug 2008 18:07:58 +0000 http://wordpress.org/?v=2.5.1 By: Willy http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68755 Willy Mon, 10 Dec 2007 16:37:43 +0000 http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68755 At least it's completely disclosed and nofollowed. Although it may annoy you, at least they're not trying to trick anyone. Plenty of people are doing paid reviews without any disclosure or participating in paid link programs that try to trick Google into thinking the sites are actually earning links... At least it’s completely disclosed and nofollowed. Although it may annoy you, at least they’re not trying to trick anyone. Plenty of people are doing paid reviews without any disclosure or participating in paid link programs that try to trick Google into thinking the sites are actually earning links…

]]> By: Steven http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68253 Steven Fri, 07 Dec 2007 22:37:45 +0000 http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68253 Those radio hosts never tell you that they're advertising though. The web is in general much more open about whether a pitch is sponsored or not. Those radio hosts never tell you that they’re advertising though. The web is in general much more open about whether a pitch is sponsored or not.

]]> By: Rosie http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68247 Rosie Fri, 07 Dec 2007 20:53:41 +0000 http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68247 I read this Wednesday and then today coming into work I was listening to the morning radio hosts, and all of a sudden they started talking about how great Dunkin' Donuts are and how the one girl is going to get it for her holiday parties, etc. I think sponsored blog posts are similar in that way to those radio host pitches they do every so often in between the actual ad spots. I read this Wednesday and then today coming into work I was listening to the morning radio hosts, and all of a sudden they started talking about how great Dunkin’ Donuts are and how the one girl is going to get it for her holiday parties, etc. I think sponsored blog posts are similar in that way to those radio host pitches they do every so often in between the actual ad spots.

]]> By: Michael Hennessy http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68197 Michael Hennessy Fri, 07 Dec 2007 15:22:01 +0000 http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68197 It looks like this is becoming more popular...and it only makes sense. Bloggers attract a specific type of audience and being able to get your message to those people is worth a lot of money. We've actually launched a new service specifically for allowing companies to market their job openings via sponsored blog entries. I actually have a blog entry that outlines the new program which you can navigate to from our website. We'd love to get recruiters feedback on the idea of being able to market their tech jobs on Tech blogs, their marketing jobs on marketing blogs, etc. Regards, Mike It looks like this is becoming more popular…and it only makes sense. Bloggers attract a specific type of audience and being able to get your message to those people is worth a lot of money. We’ve actually launched a new service specifically for allowing companies to market their job openings via sponsored blog entries. I actually have a blog entry that outlines the new program which you can navigate to from our website.

We’d love to get recruiters feedback on the idea of being able to market their tech jobs on Tech blogs, their marketing jobs on marketing blogs, etc.

Regards,
Mike

]]> By: Danny Sullivan http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68068 Danny Sullivan Thu, 06 Dec 2007 23:52:01 +0000 http://www.cheezhead.com/2007/12/05/sponsored-blog-posts/#comment-68068 We do two sponsored post per week, I believe, with no plans to massively ramp them up. It's a tiny percentage of the tons of editorial posts we put out in the feed; they're clearly marked, and we also toss in nofollow to keep everything cool. So far, no one's complained -- so like you say, hope you find they're a pretty unobtrusive way for the site to be supported. We do two sponsored post per week, I believe, with no plans to massively ramp them up. It’s a tiny percentage of the tons of editorial posts we put out in the feed; they’re clearly marked, and we also toss in nofollow to keep everything cool. So far, no one’s complained — so like you say, hope you find they’re a pretty unobtrusive way for the site to be supported.

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