Techcrunch on Google’s new “Wikipedia killer” Knol.
Anyone Remember Google Base?
As a content management system, Knol is a kissing cousin to Google Base, a classified ad platform that Google launched in late 2005. Google Base has gone exactly nowhere – if anything it’s a spam farm and nothing more. But at the time of its launch the New York Times and others heralded it as a major disruptive force to the classified ads world. Knol may be Google Base with a little more strategic thought applied.
Click here for the entire post. SEO Blackhat has a fun take as well.
Hard to disagree. It’s a clear trend. Gmail didn’t kill Hotmail. Orkut didn’t kill MySpace. Even in video, the search giant quickly acquiesced to YouTube.
Might be time to go back and reread Positioning. Me included.
Popularity: 2% [?]
December 17th, 2007 at 11:46 am
I don’t believe this succeeding as well, especially with Wikipedia as the brand of choice.