For anyone that’s tried to track web metrics as an indicator of “reach”, performance (growth), or return on investment it can be a daunting task. One of the most interesting aspects of pursuing an online recruitment strategy is measuring impact and tracking dollars spent. If your ATS is good and your vendor partner is truly a partner this is a bit easier. However, with the increase of channels and growth of social networking this has become even more complex. The Economist provides an interesting view into the evolution of online metrics and a thought for the future. Read it here!
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This post was written by:
Susan Burns - who has written 22 posts on Cheezhead Recruiting News and Opinion.
As president and founder of Talent Synchronicity, Susan develops talent strategy solutions through an integrated alignment with core business functions and processes. Susan weaves together technology, social media, branding, P & L experience, and alignment with business directives to create intrinsic value in strategic recruitment and talent initiatives. Susan also serves as executive director for The Future of Talent - a community of senior talent leaders influencing the future of talent strategies to guide their organizations to achieve sustainable and competitive practices.
Previously, Susan was Worldwide Talent Acquisition Leader with Waggener Edstrom Worldwide, the second largest privately held PR firm. Susan was responsible for leading and developing a global talent attraction and acquisition function, a workforce planning model, and Agency Executive Board guidance.
Prior to Waggener Edstrom, Susan was Operating Vice President of Employment Initiatives and College Relations for Federated Department Stores (Macy's Inc), the parent company of Macy's and Bloomingdales. Susan led the transformation of Federated's recruitment process, employment brand and recruiting technology through a number of key initiatives. Additionally, through her leadership of Federated’s college relations program the company was recognized by Business Week as one of the Top 50 employers for new college graduates.
Consulting Services Include:
• Integrated Recruitment and Talent Management Strategy Design and Development
• Employment Brand Differentiation
• Social Media Strategy
• Workforce/Talent Planning
• Recruitment Leader Development
• University Recruitment and Relations Strategy
• Recruitment Team Structure and Processes
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