blogger perez hilton has mad dollar-making skills
January 17th, 2008
As a blogger who likes to keep new tunes in the iPod, I always keep an eye on how others are making money. Hollywood-gossiper Perez Hilton is one of the best. Yes, I really do read it for the marketing.
If you’re interested and you get a chance (and it isn’t blocked at work), checkout the site, currently promoting the upcoming film release of Cloverfield. Creatively, the logo - hell, most of the site - is part of the ad campaign.
Genius! Such advertising activities are nothing new - Yahoo! and MySpace are old hats - but this is the first case I’ve seen of a blog going to such lengths.
A little shameless whoring: By the way, if anyone out there is interested in turning Cheezhead into something similar, I’m all ears. Or you can just go with something a little more traditional.
C’mon, I can only listen to Pyromania so many times.
January 17th, 2008 at 4:58 pm
how much do you think he got for that
January 17th, 2008 at 5:04 pm
I’d ballpark it between $50-$100K.
January 17th, 2008 at 5:52 pm
When Gawker tried something similar for Evian, the editorial staff threatened to quit. 30 minutes later, they changed the site back to the original.
http://www.nytimes.com/2007/10/15/business/media/15gawker.html
January 18th, 2008 at 1:15 pm
Federated media has a pretty cool, somewhat similar offering too.