aftercollege, adicio form partnership
January 22nd, 2008
Oh good. The newspapers have a new revenue stream.
Adicio, the online classifieds solution most notably in bed with some of the nation’s largest print properties, and AfterCollege, a career network for college students and recent graduates, has partnered. The relationship will enable cross-selling and has a revenue-split component to help share the love.
Said Michael Dawes, VP of channel partnerships at AfterCollege:
We’re excited about our partnership with Adicio and being able to offer their newspaper clients access to our exclusive network of exceptional students and graduates. This mutually beneficial alliance gives both parties additional visibility and exposure, enabling newspapers to target the college and university audiences while giving college job seekers more quality opportunities.
AfterCollege maintains a network of over 1,500 academic departments and student groups, as well as a database of over 19,500 faculty and student group contacts. They claim 84 percent having GPAs of 3.0 or higher.
We also caught up with Adicio’s Tony Lee for more insight (2 mins.):
Click here for the entire release.
January 22nd, 2008 at 2:12 pm
This type of revenue split/partnership model has been done hundreds of times in the recruitment space and never comes close to the hype and projections forecast. Yeah, it sounds cool, but the bottom line is that is very difficult to get a 3rd party/partner sales team to sell your product when they have to worry about selling their own product first.
I wonder if any of the new monster newspaper “partners” selling monster products? Any idea? I personally think that if newspapers want to generate revenue from the recruitment marketplace, they need to offer more results-oriented recruitment service products and less advertising products.
Recruitment advertising and the revenue associated with it is diminishing while recruitment services like RPO and candidate sourcing are flourishing. I’d like to see a newspaper offer similar services as a headhunter or staffing company. Newspapers are getting very little advertising revenue from 3rd party recruiters any more, so don’t tell me you don’t want to compete with your customer.
I like the move Careerbuilder recently made with their new recruitment ad agency/RPO division, Personified.com. I wonder if the newspapers themselves will be involved with offering these new services. Recruitment revenue is out there…it just won’t be in recruitment advertising that much longer.