Comments on: aftercollege, adicio form partnership http://www.cheezhead.com/2008/01/22/adicio-aftercollege-partner/ Insight and opinion from the world of employment. Sat, 11 Oct 2008 21:10:10 +0000 http://wordpress.org/?v=2.5.1 By: Rob http://www.cheezhead.com/2008/01/22/adicio-aftercollege-partner/#comment-78480 Rob Tue, 22 Jan 2008 18:12:54 +0000 http://www.cheezhead.com/2008/01/22/adicio-aftercollege-partner/#comment-78480 This type of revenue split/partnership model has been done hundreds of times in the recruitment space and never comes close to the hype and projections forecast. Yeah, it sounds cool, but the bottom line is that is very difficult to get a 3rd party/partner sales team to sell your product when they have to worry about selling their own product first. I wonder if any of the new monster newspaper "partners" selling monster products? Any idea? I personally think that if newspapers want to generate revenue from the recruitment marketplace, they need to offer more results-oriented recruitment service products and less advertising products. Recruitment advertising and the revenue associated with it is diminishing while recruitment services like RPO and candidate sourcing are flourishing. I'd like to see a newspaper offer similar services as a headhunter or staffing company. Newspapers are getting very little advertising revenue from 3rd party recruiters any more, so don't tell me you don't want to compete with your customer. I like the move Careerbuilder recently made with their new recruitment ad agency/RPO division, Personified.com. I wonder if the newspapers themselves will be involved with offering these new services. Recruitment revenue is out there...it just won't be in recruitment advertising that much longer. This type of revenue split/partnership model has been done hundreds of times in the recruitment space and never comes close to the hype and projections forecast. Yeah, it sounds cool, but the bottom line is that is very difficult to get a 3rd party/partner sales team to sell your product when they have to worry about selling their own product first.

I wonder if any of the new monster newspaper “partners” selling monster products? Any idea? I personally think that if newspapers want to generate revenue from the recruitment marketplace, they need to offer more results-oriented recruitment service products and less advertising products.

Recruitment advertising and the revenue associated with it is diminishing while recruitment services like RPO and candidate sourcing are flourishing. I’d like to see a newspaper offer similar services as a headhunter or staffing company. Newspapers are getting very little advertising revenue from 3rd party recruiters any more, so don’t tell me you don’t want to compete with your customer.

I like the move Careerbuilder recently made with their new recruitment ad agency/RPO division, Personified.com. I wonder if the newspapers themselves will be involved with offering these new services. Recruitment revenue is out there…it just won’t be in recruitment advertising that much longer.

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