By most accounts, the latest CareerBuilder TV ads are about as popular as Celine Dion’s greatest hits at a biker bar.
The online ad campaign that has followed, however, might be equally unappetizing. The day after the Super Bowl, for example, CareerBuilder took over the look-and-feel of College Humor.
A site plastered with orange is bad enough, but the ad copy chosen is more disturbing, saying After you’re done watching dirty skanks, find a better job.
Nice, huh? And ad copy aside, is this the kind of job seeker you want looking at your openings or filling your resume database? Well, OK, maybe you do, but you’re in the minority.
Popularity: 4% [?]
February 6th, 2008 at 5:39 pm
Hey Cheez,
Go back to the site, they have a bunch of new ones that arent much better!!!
February 6th, 2008 at 5:42 pm
Did you say dirty skanks? What was that url again??
February 7th, 2008 at 1:19 am
I’m amazed at their incompetence each day. Were those monkey commercials shot on location at the CB offices in Chicago?
February 9th, 2008 at 11:23 pm
Commercials with hearts leaping out of chests and online ads with dirty skanks? Somebody needs a new ad agency…