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hitwise shows positive numbers for careerbuilder, indeed

Thu, Feb 7, 2008

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A recent press release from Hitwise has good news for CareerBuilder, naming it the top visited employment Web site from the previous week.

hitwise-2-08.gif

The asterisk means “the market share of visits percentage does not include traffic for all sub-domains … which are reported on separately.” Click here for more.

In addition to that news, Hitwise helped shed some light on Indeed’s growth, saying Indeed.com also received the largest percentage of traffic from search engines, 31 percent, and the largest amount of paid searches, 93 percent, for last week.

These numbers represent pre-Super Bowl advertising data. And although the buzz has been mostly negative around CareerBuilder’s latest ad campaign, Hitwise is reporting the ads led to a 39 percent uptick in Web traffic on the day after the game. The increase gave CareerBuilder the 14th highest increase among Super Bowl advertisers, out of 32 total.

Popularity: 5% [?]







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This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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7 Comments For This Post

  1. jim Says:

    somehow those stats do not look legit. it’s hard to believe that hotjobs had such a dramatic increase in growth and monster had such a dramatic decrease…

    in comparison if you use the data from compete.com it shows monster above careerbuilder. and then you go to comscore.com and they tell a different story.

    i dont really trust the data/reporting from any of these website tracking companies…

  2. Lisa Says:

    and careerbuilder inflates their job apply numbers by adding unsuspecting resumes to job ads….i was added and didnt even apply to a job from careerbuilder

  3. Bill Simmons Says:

    comscore is the only legitimate reporting out there. msn, yahoo, and google report those numbers to the street so you can assure they are legitimate. according to comscore media metrix, the us job board traffic rankings are… 1. careerbuilder 2.yahoo hotjobs 3. monster.

  4. jim Says:

    Bill, can you provide a link too this comscore info?

  5. Pete R Says:

    Jim, you can visit http://www.comscore.com and get in contact with one of the analysts, try through the “press” link.

  6. Anonymous Says:

    Monster inlcudes their non career related traffic and shouln’t. So thgat mean people who are using payscle to find out what an average salary is for a job are being included as job seekers evern though they are not searchiong through ads.

  7. Christy Says:

    Monster inlcudes their non-career related traffic and shouldn’t. So that means people who are using PayScale to find out what an average salary is for a job are being included as job seekers evern though they are not searchiong through ads. They count the traffic from all partners even if the unique visitors are not actually clicking through and searching for a job.

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