‘one monster’ vision revealed
April 21st, 2008
Our friendly Monster insider has forwarded what appears to be a training presentation to employees, intimating the company’s vision and new focus, summed up as “One Monster.” My highlights in bold.
Monster Values
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Hello and welcome to training on Monster’s mission and values.
To build on our successful history, we must transform Monster into a more unified company than it has been in the past. We are starting this transition by renewing our mission and values, because they will form a critical foundation of our success in the coming years and decades.
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For the next 20-30 minutes we will:
Explain why our Mission and Values matter
Define Monster’s Mission and Values, and
Give examples of our values-in-action
Let’s get started.
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Over the last decade, Monster’s growth has been phenomenal. Some of that growth has come from our first product in our first market, internet Job Postings in the US.
The remarkable success of internet job postings, and other products that followed, compelled us to build different parts of our organization to accelerate and enable growth.
Because technology is at the core of our products, we assembled a great technology team to extend and enhance our products with features that make them more valuable to our customers.
Because a professional sales organization is the vital link between our services and our customers, we built a world-class sales team.
Because outstanding customer service is critical to both seekers and hiring organizations, we invested heavily in our service organization.
We saw opportunities in markets outside the US, so we expanded into different countries around the globe.
We saw opportunities in related products like resume search, Career Fairs, and specialized web sites like FastWeb.
We began to partner with newspapers after it became clear that we had more to gain by partnering than competing.
In each case, we emphasized pioneering leadership as the best way to enable growth in the internet world. We emphasized autonomy and did not expend much effort to make all of these entities work with each other. We believed the upside of autonomy outweighed the potential benefits of trying to operate as a single company. Thanks to the efforts of all the Monster associates in all of these organizations, most have been great successes.
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The days of the internet being highly fragmented, with agility the main determinant of success, are mostly over. The internet is now dominated by huge companies like Google, Microsoft, Amazon, eBay, and Monster. To continue to lead in the new internet world we have to leverage our size. This is why our theme, “One Monster”, is fundamental to what we must become.
Taking advantage of our scope and size does not mean that we want to eliminate individual initiative or stop our organizational units from pursuing opportunities. This would be a step backwards — it would limit the benefit of our diverse operations and slow our growth. Rather, we want nimble operating groups, working together, taking advantage of Monster’s scale, empowered to make the right operational decisions.
Our common mission and values are critical to this vision. They are the glue that bind operations together and help us become One Monster as we continue to rapidly grow each part of our organization.
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Our mission is to inspire people to improve their lives. This goes well beyond helping people find jobs and helping companies find good employees. As the scope of what we offer has expanded, our impact on people’s lives is much broader:
We help students find schools and scholarships.
We create tools that help people discover what they want out of life.
We connect interests with options and inspire people to take action.
We help customers project their brand and image into the internet.
We help global companies manage their recruiting functions, and provide multiple ways to connect to people inside and outside their company.
We help advertisers connect with consumers, and
We help people find the resources they need to be inspired and to improve their lives.
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As we pursue this mission, we maintain a set of values that guide our decisions, large and small. These six values, reduced to one line statements, are:
One Monster, Indivisible
Before Us, The Customer
Do the Right Thing
Innovate, Relentlessly
Excellence, Served Daily, and
Do Well By Doing Good
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Let’s look at the meaning of these value statements one at a time, starting with One Monster, Indivisible.
One Monster, indivisible means we are a global organization of diverse people and audiences, but we will succeed when we act as one. We are one group of highly motivated, totally accountable individuals unified in our vision and our actions.
The concept of leveraging our breadth and size for competitive advantage was discussed earlier. This value may represent the biggest departure from how we have operated in the past. Again, it is not about stopping business units, or even individuals, from operating nimbly and quickly. This value is about asking operating units and individuals to act in ways that leverage Monster’s global organization to ensure that the value of One Monster is greater than the sum of its parts.
Let’s review a few tangible examples of how we are already becoming One Monster.
In the past, different regions and countries held their own annual conferences and celebrated the success of mostly their own entities. This year, for the first time in our history, we had global sales conferences — to launch our most successful year ever. The leaders from all our regions traveled to the other regions and presented our successes and joint plans for the increased success of the new One Monster.
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A second example of how we are already becoming one Monster: At the global sales conference our global marketing leader presented our first global campaign. This campaign is designed to enhance our business in all of our regions. For the first time in our history, we are creating cohesive global messaging about what Monster does in the world.
A third example is the platform you went through to launch this training. Our new global learning management system is one the first pieces of global infrastructure at Monster. Through this platform we can manage training that connects with every Monster associate around the globe. Like other functions in Monster, the training and development function that was once distributed is now managed centrally. Training team members remain in the regions to best serve their internal customers, but the central function provides ways to collaborate across borders that did not exist before.
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Now that we’ve discussed how we are becoming One Monster, let’s look at our second key value, Before Us the Customer. This means that Monster’s lifeblood is our customers and consumers. Without them there would be no Monster. We will measure customer satisfaction and loyalty to ensure we meet customer needs. We will treat our customers as though our professional lives depend on them – because they do.
Customer service has always been, and will always be, a differentiator for Monster. We provide high quality, 24 by 7 telephone support to customers. We continually upgrade our self-service help and e-commerce capabilities to stay ahead of customer needs. Our responsive customer service wins us new customers, and builds the loyalty of our existing customers.
2008 will be a year of renewal for Monster customer service around the world. We want to improve on all of our success metrics and widen the gap between Monster and competition when it comes to this critical component of our business.
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Our next key value is Do the Right Thing. Do the Right Thing means each Monster associate is chartered to act with integrity in everything they do. We will live up to our values and will not tolerate unethical behavior.
Monster is not interested in winning when that means we compromise our integrity. We are dedicated to the idea that in the long run the best way to win is to always do the right thing.
Our response to the recent security breach is a demonstration of this value. Our response was swift, comprehensive and unprecedented in the industry. We notified every seeker and customer in our database informing them of the breach. We followed with data privacy training for every employee around the globe. We have data privacy and security information on our home page to inform our seekers and customers about the best ways to avoid issues with their personal information.
We incurred significant short-term costs to respond so strongly to this critical issue, and we did so without hesitation because of our value of “do the right thing.”
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Like customer service, innovation is an historic differentiator for Monster, and will continue to be so in the future. This brings us to our next key value: Innovate, Relentlessly. We are a technology company, and constant innovation is the only way to maintain our leadership position. We will continue to challenge our assumptions, think big, and be driven by the ever evolving needs of our customers and consumers.
An exciting recent example of innovation is the Career Ad Network product we launched in the US in 2007, and are preparing to launch in other markets around the globe. Career Ad Network “takes Monster outside Monster.” With proprietary patented technology, we place a posting on interest-specific sites on the web where appropriate passive seekers are likely to see it. Connecting passive seekers with compelling opportunities of interest is the next frontier of internet recruiting – and of inspiring people to improve their lives.
Successful innovation requires great execution, and this leads to our next value.
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Excellence, Served Daily. This value says that we will only reach our potential as an organization when we agree that good is not good enough. To realize our potential we must strive for excellence every day. We must continuously improve, implement best practices, execute against goals, and reward outstanding performance.
An example of excellence served daily is the campaign we have underway to bring every Monster user, both customers and seekers, onto a single, global platform. Monster currently has many platforms around the world. Some are simple, and some are very rich in features. All have established customer bases gaining benefits as Monster customers. We could accept this situation and continue to try and grow the platforms as they are. Instead we are making major investments to bring all customers the same feature-rich environment on the same platform so we can offer a universally high standard of service to all customers around the globe. Being on a single platform will radically increase the speed at which we can deploy improvements to our products around the globe.
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Our final value is To Do Well By Doing Good. Our mission is to inspire people to improve their lives. We would not have that mission if we did not believe in the power of doing good. We operate as a business, but we operate in communities that make it possible for our business to succeed. We respect people and embrace diversity. We invest in our people and help them succeed in their careers and in other dimensions of their lives. We give back to the community. We are socially and environmentally responsible corporate citizens.
Examples of this value can be found in every office around the globe. Offices sponsor food drives, fund children’s programs, donate to disaster relief, and donate time to dozens of charities. Monster associates gain satisfaction from knowing that they work in a company that is dedicated to improving the world we live in.
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We will close this module with a short message from Lise Poulos, Executive Vice President and Chief Administrative Officer.
Thank you for participating in this training.
I feel so inspired to join the Army, say The Pledge or watch a Spike Lee film.













April 21st, 2008 at 11:25 am
joel, this is fascinating stuff. I’m wondering if you are hoping they will sue you for publishing it… The ultimate publicity?
i love the fact that they left out usability in favor of features and innovation!
April 21st, 2008 at 11:38 am
Our pledge at Monster, is to create larger, longer, and more complicated pledges each year.
April 21st, 2008 at 11:42 am
Sue me? Are you kidding? This is great marketing for them. It’s a manifesto to try and get their act together … I’m just praying for the internal motivational video to leak, a la Microsoft: http://www.youtube.com/watch?v=sPv8PPl7ANU
April 21st, 2008 at 3:43 pm
The unified platform sounds interesting..
April 21st, 2008 at 4:38 pm
#21
If it is the last 3 days of a month and you are having trouble closing a sale, this is because the value Monster provides its clients has steadily decreased throughout the years while our pricing has increased. In this case offer the customer a 50% discount off rate card pricing and say the ‘promotion’ expires at the end of said month.
April 22nd, 2008 at 5:45 am
#21b And if said customer has still not signed with 1 day left of said month add a few hundred jobs FREE if they can get it signed and faxed back TODAY! Oh, and a bit more sales commission for the agency of course.
April 22nd, 2008 at 8:44 am
Wow - this sounds like “The Office”, i.e. copied from the 1977 Dunder Mifflin employee introduction manual. Very sad and not funny at all, not even in Scranton PA. It’s bland and lacks vision, in particular product vision.
In 2000 Monster had more than 10x the CareerBuilder US revenue - today CareerBuilder is probably bigger in the USA, and deploys better technology. Since 2000, thousands of niche boards have proven that recruiting is not about “the most” or “the biggest”, and most certainly not about expensive global ad campaigns.
Monster is still pretty much what it was in 2000, selling resume access and job postings, but in 2008 resumes and job postings are free commodities on the www. Time is running out, and yet there’re no signs of urgency nor of any inspiring product ambition in this document.
The company should pretty soon have a compelling vision as to how they’re going to make money in the not too distant future. Taleo (employers) and LinkedIn (job seekers) are good works-in-progress of what the future may look like, and they should be the navigation beacons for Monster. None of this employee training stuff creates the confidence that Monster will have the ambition to jump right over such beacons and lead again.
For quite a while now none of us have seen nor heard any signs at all that Monster employees are inspired by all this corporate BS. There are still many smart Monster employees left, but none can be expected to be eager to provide constructive criticism to their leaders, which is no surprise for an organization in which leaders use the word “whacking” when they refer to letting somebody go.
April 22nd, 2008 at 9:57 am
I agree that honest communication went out the window here a long time ago but you cannot discount the fact that management refuses to even listen to any criticism from their teams. If something goes right it is considered to be a good decision made by the company or the executive team, but when something goes wrong it is obviously a poor individual performance of a lower level employee and they find someone to blame.
After all they are the Monster and still #1 in their own minds at least.
April 22nd, 2008 at 11:54 am
To all of the employees left at Monster: DO NOT DRINK THE KOOL-AID