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twitter overtakes msn as driver of traffic to cheezhead

Thu, May 1, 2008

Articles

I’m officially a Twitter believer. In checking traffic from last month, the microblogging platform overtook MSN search as the No. 6 driver of traffic to Cheezhead.

What’s more, Twitter-generated traffic looked at almost twice as many pages, stuck around about 4 minutes longer and bounced 12 percent less than visitors from the nation’s third largest search engine.

Up until recently, much of my defense for using and loving Twitter was anecdotal. Not anymore. The numbers don’t lie. If Twitter isn’t part of your marketing strategy, it probably should.

Popularity: 11% [?]

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This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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4 Comments For This Post

  1. Steven Rothberg CollegeRecruiter.com Says:

    Jason Alba and Paul DeBettignies shamed me into trying Twitter. Signed up this week. I’m at http://www.Twitter.com/StevenRothberg. I hope our results prove to be as good as yours.

  2. eric shannon Says:

    joel, I reread your defense for using twitter and I am convinced against my will! It’s not the traffic — it’s the rationale which is dead on.

    So where did you win your domain and care to tell what domain you won?

  3. Kerry Says:

    I twitter too – sometimes and sometimes I forget! More and more I am reading about people twittering – it will be interesting to see where it takes us.

  4. Telesaur Says:

    I read this article on TechCrunch today full of Twitter tips: http://tinyurl.com/cs6nkv

    I started using twitter a few weeks ago… I love the brevity! It seems like a quick way to connect with people with similar interests too. Searching twitter really gives you a pulse for what people are talking about. My telecommuting tweets are here:

    http://www.twitter.com/telesaur

    Hey, Joel… any other suggestions for Twitter use beyond that TechCrunch article? Great post, thanks.

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