Ogopogo Media, an Internet media company that acquires and develops geotargeted destination and category specific domain names, recently announced it has acquired the rights to Jobs.ca from Domed Technologies, Inc. of Montreal, Canada.
The acquisition of Jobs.ca is the largest published single domain purchase in .ca history. The new ownership plans to create a job network, which will also include JobSearch.ca and Resumes.ca.
Says Robert Montgomery, CEO and co-founder of Ogopogo, “Jobs.ca is unquestionably the most intuitive, typed-in domain name for Canadian job seekers. It gives us a huge competitive advantage to hitch our brand to the domain name that defines the industry and the marketplace. It’s short, to the point, memorable and routinely receives thousands of valuable type-in visitors each day.
“We know that the Jobs.ca domain is a logical destination for both job seekers and employers. The broad and generic appeal of Jobs.ca matches our strategy of serving the entire range of job-seekers and will play a significant role in our future online job initiatives.”
The move also marks the departure of another Monster executive. Mark Huttram, former VP of Sales and Customer Satisfaction at Monster.ca, will lead the new team.
Popularity: 5% [?]
May 6th, 2008 at 9:51 am
600k is almost as much as monster bought jobs.com for many years back. The domain name industry continues to increase in value and scope.
if you are interested in getting a good idea of what is going on with some of the more active domain name investors and developers, you can check out a page I set up to track some of the better blogs in this industry http://www.recruitingdomains.blogspot.com
May 6th, 2008 at 9:58 am
Did you remember when jobs.com.au was sold for a reported $500k http://www.specht.com.au/michael/2007/05/04/more-on-the-sale-of-jobscomau/
May 6th, 2008 at 10:32 am
I believe that a significant chunk of value in jobs.ca comes from the way Google is treating exact match domains and subdomains. Look at the search results these days and you’ll see jobs.com subdomains all over them.
Rob Montgomery created trafficclub which was purchased and shut down, but the interesting thing is that it was better designed than any other domain parking service I’ve looked at. so you can be sure that Rob will do something very interesting with jobs.ca
May 6th, 2008 at 12:13 pm
to think i sold trabajos.ca (jobs in spanish) for a couple bucks … albeit its the spanish version .. but the spanish population is constantly increasing in CA
May 6th, 2008 at 12:54 pm
I can’t see spending over half a million dollars on a domain name as a good start for “battling free”. The number of tech incompetent web users who don’t know the difference between the address bar and search box must be falling surely? And the buyer has no previous experience in the business except hiring a monster guy? I think they have a tough journey ahead of them.
Paul Pickthorne
Chief Free Officer
Smuz.com – 100% Free Job Board
May 6th, 2008 at 5:06 pm
This is really old news…I mean REALLY old news….in fact I was headhunted by Ogopogo to go and do this very job…and who is Mark Huttram? I used to work at Monster in 2005 in Canada and never heard of Mark Huttram…
May 6th, 2008 at 5:47 pm
and doing a little sleuthing: Mark Huttram left (or?) Monster in Canada in 2004….again, really old news….
May 6th, 2008 at 7:50 pm
Old news? It went across the wires yesterday: http://tinyurl.com/5zjp94
May 6th, 2008 at 7:55 pm
rob did tell me he bought jobs.ca months ago… i think they just took their time getting the pr out. but i never saw it in print anywhere so that makes it news, lol.
May 6th, 2008 at 8:35 pm
I knew this would interest Jason Davis- first post ;-)
May 7th, 2008 at 11:05 am
Interesting post, Joel. This domain has been for sale for a few years and my congratulations to Ogopogo for stepping up to the plate. Our own experience is that content seems to matter more than a domain name. The most visited site in Canada has a long, rather challenging name and it hasn’t seemed to affect their traffic. We look forward to welcoming them to the market.