Comments on: time to label careerbuilder / facebook ad deal a flop? http://www.cheezhead.com/2008/05/27/careerbuilder-facebook-failure/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Kris Rzepkowski http://www.cheezhead.com/2008/05/27/careerbuilder-facebook-failure/comment-page-1/#comment-105347 Kris Rzepkowski Wed, 28 May 2008 04:50:09 +0000 http://www.cheezhead.com/2008/05/27/careerbuilder-facebook-failure/#comment-105347 Hey Joel. Maybe you can dig a little deeper for us souls who are getting pitched by CB on the real meat of their big ad deal. I certainly don't think it's all about the number of fan. Although that's some of the value they are pitching when they resell the ad space (left sidebar and Newsfeed) to their clients alongside building out our profile pages, pushing our job postings to that page, featured employer, etc. There's a variety of package levels for these services, and you can see Technisource is already in the fold http://www.facebook.com/pages/Technisource/13034404297. I'm just not convinced yet that people really want to do a lot of job search and apply related activities from within Facebook, especially with a conduit like CareerBuilder. Everyone wants to jump on the Facebook bandwagon, just like the MySpace profiles and Second Life islands. Maybe we should start reselling Twitter profiles to every employee in the Fortune 500 to get ahead of the next social media quick fix? Hey Joel. Maybe you can dig a little deeper for us souls who are getting pitched by CB on the real meat of their big ad deal. I certainly don’t think it’s all about the number of fan. Although that’s some of the value they are pitching when they resell the ad space (left sidebar and Newsfeed) to their clients alongside building out our profile pages, pushing our job postings to that page, featured employer, etc. There’s a variety of package levels for these services, and you can see Technisource is already in the fold http://www.facebook.com/pages/Technisource/13034404297.

I’m just not convinced yet that people really want to do a lot of job search and apply related activities from within Facebook, especially with a conduit like CareerBuilder. Everyone wants to jump on the Facebook bandwagon, just like the MySpace profiles and Second Life islands.

Maybe we should start reselling Twitter profiles to every employee in the Fortune 500 to get ahead of the next social media quick fix?

]]> By: Willy http://www.cheezhead.com/2008/05/27/careerbuilder-facebook-failure/comment-page-1/#comment-105300 Willy Tue, 27 May 2008 18:44:06 +0000 http://www.cheezhead.com/2008/05/27/careerbuilder-facebook-failure/#comment-105300 I've had pretty good success acquiring users through Facebook. It's been very small scale, but the users I get through advertising are highly engaged and often become repeat visitors or subscribers. I have 4% of CareerBuilder's Facebook Fan numbers, and I sent the ads to my site, not my Facebook Page. Oh yeah, and I'v probably spent less than .1% of what CB spent on Facebook Ads. I don't know if my successes would translate to a larger scale, but I can definitely think of a few things that CB could do differently. I’ve had pretty good success acquiring users through Facebook. It’s been very small scale, but the users I get through advertising are highly engaged and often become repeat visitors or subscribers. I have 4% of CareerBuilder’s Facebook Fan numbers, and I sent the ads to my site, not my Facebook Page. Oh yeah, and I’v probably spent less than .1% of what CB spent on Facebook Ads. I don’t know if my successes would translate to a larger scale, but I can definitely think of a few things that CB could do differently.

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