Monster.com announced the appointment of Ted Gilvar to the position of Executive Vice President and Chief Global Marketing Officer.
Gilvar most recently served as Monster’s account manager at advertising firm BBDO. He’s been in the advertising business for over 20 years, working with clients such as the NFL, Target, and Guinness.
“Ted is no stranger to Monster having played an integral leadership role in Monster’s ‘Your Calling is Calling’ campaign, essentially functioning as an extension of the Monster marketing and leadership teams,” said Sal Iannuzzi, Chairman, President and CEO, Monster. “Over the past several months Ted has been ingrained in our organization, imparting his vast marketing and branding expertise to help further Monster’s mission to inspire people to improve their lives. We are pleased to welcome Ted and look forward to his continued contribution to evolving the Monster brand.”
“Monster is a truly unique brand. Not only does it have strong equity as a category pioneer, but it has unprecedented global reach. Monster also has a management team that clearly understands the commitment and investment needed to maintain its leadership in an evolving market,” said Gilvar. “I’m excited about this opportunity and look forward to the continued Monster/BBDO collaboration as we work to unlock the brand’s vast potential.”
July 30th, 2008 at 5:05 pm
Wow, they stole the genius that came up with the “Your calling is calling” campaign. (insert sarcasm throughout)
July 31st, 2008 at 10:01 am
I’m hurt. I love BBDO! I wouldn’t say Monster is in the same category but I didn’t see that coming at all. I’ll just keep my eye on what Leo Burnett and JWT are up to then.