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Tue, Aug 19, 2008

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Would you watch a TV channel devoted entirely to job opportunities?

That’s the question that the folks at the Chicago-based Job Search Television Network (JSTN) would like to know.

Nick Dorado, Account Supervisor for JSTN, said that the multimedia job search network is looking to expand its daily two-hour broadcast powered by Comcast into a 24-hour job ops channel.

“We have been working hard to expand our network,” Dorado said. “The goal is to dominate this channel.”

Currently JSTN offers companies the opportunity to create a video that features a company profile and a three-minute segment on an actual employee of the company talking about things like how they got hired, what gets dished up in the cafeteria, and any other company perks worth mentioning.

A group of six anchors rotate the segments each week to provide job seekers with a fresh face to go with their daily dose of jobs.

At the end of the video, a code is displayed that the job seeker can plug into a text message, which will then automatically generate a link to the posting. JSTN is offering a multimedia recruitment platform that taps TV, mobile, and Internet users all at once.

“We remain competitive in the marketplace because what we offer costs a lot less than paying for an ad spot,” Dorado said. “It’s great advertising for the client, and it builds a bit of familiarity with the viewers.”

Current clients include McDonald’s, Allstate, US Cellular, and DeVry University. While JSTN is only offered in Chicago and Northwest Indiana, expect to see this company branching out into several different geographies soon.

The videos air Monday through Friday from 6 to 8 AM CST and weekends from 7 to 9 AM.





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This post was written by:

Vanessa Dennis - who has written 202 posts on Cheezhead.

Vanessa Dennis, originally from Austin, Texas, was a corporate recruiter for two years before becoming a writer for Cheezhead.com. Vanessa has an English Writing degree from Loyola University of New Orleans. She currently lives with her family in Cleveland.

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1 Comments For This Post

  1. blogaboutjob Says:

    The german company jobTV24 started some years ago with the same idea. Like they say the broadcasts have been seen only by 500 people a day. Last year the company changed their business model. Now they offer the creation of employer branding videos. The companies can insert their videos into their html job boards advertisments.I´am eagerly about the JSTN progress. Maybe it works better in the USA than in Europe.

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