Realmatch, one in the growing crop of employment matching technologies, is set to announce a partnership with well-known legal site, FindLaw for Legal Professionals.
Rafael Cosentino, VP of Business Development for RealMatch tells us, “We are partnering with market leaders in every industry vertical, including law, healthcare, science, technology, finance and all the usual suspects. Portals like FindLaw.com already serve hundreds of thousands of legal professionals seeking information and advice … Realmatch’s partners understand when it comes to providing job opportunities to professionals and employers, offering pay-to-post / keyword / classified listings doesn’t work anymore.
“There is little to no value trying to reach users on these types of sites. What is valuable and risk-free is providing real-time job opportunities and a new user experience to legal professionals and legal employers / recruiters. FindLaw, like 1,100 of Realmatch’s other partners understand and will adopt our new technology and risk-free pricing model.”
The job site is featured in the main navigation and links to a section titled “Manage Your Career.” In typical fashion, the site is a co-braned, powered by RealMatch. Additionally, FindLaw promotes the employment section by placing widgets, links and buttons throughout the site, such as in message boards and forums.
Other marketing initiatives include FindLaw highlighting the service “heavily to their users via e-mail, press release, media outreach and even direct calls to law firms, courts and other legal organizations they already have relationships with.”
In describing the dollars and cents of the deal, Cosentino says, “The partnership is for 24 months with options for more. It’s a revenue share but both Findlaw and Realmatch have committed some marketing dollars and resources aimed at driving legal employers and legal professionals into the offer.”
Marketing dollars indeed. RealMatch has seemingly been a tear lately that has included everything from aggressive PPC campaigns, e-mail broadcasts and banner advertising (including this blog). They’ve also been hitting the PR circuit hard with a recent interview with ABC.
Dollars don’t equate to long term success in today’s economy, of course. A reader who wanted to remain anonymous chimed in on a past post about RealMatch, saying, “They are a total waste of time in my opinion. The interface is chewed-up. I had trouble loading my resume and getting other screens to complete correctly.
“As you can see by the e-mail below, it didn’t pick-up my login so that autofill is blank. When I went back to try logging in, it won’t let me in because it snarled something. Have to wonder why people put something out when it’s not really ready for prime time viewing, much less use. Would I recommend this to a job seeker? Not no, but hell no.
Cosentino remains positive about his business model. “I honestly can’t imagine why any legal employer or recruiter seeking to hire any skilled legal professional wouldn’t use FindLaw’s job channel. It’s free to post; free to browse the profiles of matching candidates and applicants and they only have to pay if they find a candidate that matches their needs. The risk is no longer on the employer. It’s on the portal.”
August 29th, 2008 at 4:56 pm
Thanks for the coverage Joel. We are excited about the Findlaw partnership because they are an incredible brand. The marriage of their reach into the legal industry and Realmatch’s technology works to create a real win-win. Yes, I saw that negative comment too, it was from an anonymous poster and we couldn’t seem to replicate the error that poster alluded to. Whether the comment was real or not, who knows? We are improving the system people already seem to love everyday. We are passionate about the user experience and in making sure the platform is fast and reliable. If someone does find a bug, they usually email us and tell us about it. People who post negative commentary anonymously are usually trolling or guerilla marketing. Remember what Madonna says, “All PR is good PR”. Thanks again.
August 30th, 2008 at 6:20 pm
Cheezhead – The Washington Post says, “Realmatch’s system is a great deal less cumbersome than many competing sites”. You quoted an anonymous user that says, “The interface is chewed-up. I had trouble loading my resume and getting other screens to complete correctly.” I see all kinds of amazing quotes from credible media sources on the page you yourself link to but you choose a derogatory comment from an anonymous poster? The guy didnt seem to mind but that doesn’t seem fair or balanced to me.
August 31st, 2008 at 3:45 pm
I was impressed with real match front end. At last a chance for real differentiation. I painstakingly listed many experiences and qualifications and lo! It’s sole suggestion: that I try the army. If they would consider anyone who had accomulated 30+ years of experience in the civilian world (Do the math!)
Did they really launch a job search site without populating the job list?
August 31st, 2008 at 5:35 pm
Ooooh! Good one, “Marc.” Well, how about a little balance to your commentary? Although you failed to fairly represent yourself, luckily for us your IP address is tied to thejobnetwork.com. The Job Network.com is owned by (shocking!) Redmatch, who, in turn, owns (shocking!) RealMatch.
I just thought my readers would like to know.
And the less-than-flattering comment I quote in my post was not anonymous to me. She’s just not one for joining the fight and asked to remain nameless.
In the final analysis, I invite readers to make up their own minds.
September 1st, 2008 at 7:36 am
But Joel…I dont need to represent myself fairly…I am not offering my opinion to people or running a blog….You are.