Spherion Corp's Viral Video Initiative

shoelace-maker social network sells for hundreds?

Tue, Sep 16, 2008

Spherion Corporation, a staffing and workforce solutions provider, is premiering the second season of their online series The Temp Life, a collection of short clips showcasing the self-proclaimed “ambassador of fun,” Nick “Trouble” Chiapetta as the new head of bankrupt Commodity Staffing, and his beleaguered staff.

Spherion developed and produced the videos along with CJP Communications‘ digital practice. According to Laurenn Wolfpoff of CJP, Spherion created this viral initiative in order to “differentiate themselves and foster loyalty” during this economic downturn.

Spherion said the first season received over 100,000 views on various video portals such as myspace, YouTube, Facebook, and Funny or Die.

Here’s the pilot from season one - it’s definitely worth watching until the very end.

Facebook, MySpace, Video, YouTube

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This post was written by:

Vanessa Dennis - who has written 202 posts on Cheezhead.

Vanessa Dennis, originally from Austin, Texas, was a corporate recruiter for two years before becoming a writer for Cheezhead.com. Vanessa has an English Writing degree from Loyola University of New Orleans. She currently lives with her family in Cleveland.

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