Comments on: are newspapers dead?

By: No…It’s just in hibernation « Latinlily’s Weblog

No…It’s just in hibernation « Latinlily’s Weblog — Fri, 12 Dec 2008 07:06:27 +0000

[...] onto the online virtual world will never die. With events that change or shake up the world, print will strive forth because to people, print is a real thing, it is something that speaks truth and in which they can [...]

By: Joe

Joe — Thu, 23 Oct 2008 17:17:02 +0000

MonsterLover
I agree with you that newspapers in regards to print will not come back. I stated “Newspapers serve an essential purpose in today’s landscape; however the mode in which information is read has changed. Generation X and Y may not be reading the actual printed publication as their parents or baby boomers have done for years, but they are going to newspapers’ Web sites for local news and information as well as interfacing with the paper through various other online modes such as email alerts and social networks.”
So I do agree with you that newspaper and their print business is dead. The point that I am making is that newspapers still are the most dominant source of local news and they are finally starting to figure out how to position this content better with the new online media and offering online products that make sense for our clients. This is why I stated newspapers are not dead.

By: monsterlover1@gmail.com

monsterlover1@gmail.com — Tue, 21 Oct 2008 19:41:47 +0000

Newspapers are dead- just look at their stock prices – GCI ( Gannett) has gone from mid $60/shr to now hovering around $10. McClatchy is trading around $3.00 – they don’t have any more capital as their print ad revenue plummetts, and they are heavily in debt – Tribune has almost $12Billion in debt – the way things are going, they may not make it out of 2009 – I for one thought it would be a slow decline through 2020, but the economic factors and age of our population are realling forcing Newspapers hand – they are so slow to react to any new change – Who do you know over the age of 35 that consistently gets the NP in print anymore? No one is sitting their salivating on a Sunday Morning waiting for the paper to be delivered – if they are not using the internet for news, weather, community, search, info, then I would not want them working for me – look how the NP has missed the boat on facebook, linked in etc – Their only chance of survival is to do everything local, local, local and online, online, online. Is it because your firm gets a nice advertsisng fee on adds placed in Newspapers that you don’t want them to go away Joe? If someone places a $2K ad on a Sunday and you get %15, of that, isn’t it better than %15 of the $300 they spend online – is it that you see your revenue stream tied to the NP’s and don’t want them to wither away?

By: monsterlover1@gmail.com

monsterlover1@gmail.com — Tue, 21 Oct 2008 19:33:21 +0000

MultiMedia – If you can narrow it down to a town, city or zip like CB and Mosnter allow, then they are “local”. How is there no lcal focus – CB has the Phoenix AZ Republic and is branded all over their print and website, Monster is all over a paper like the NYT etc – they have consultants in those markets with their ear to the market – what would your definition be MultiMedia?

By: MultiMedia Recruitment / coming soon

MultiMedia Recruitment / coming soon — Tue, 21 Oct 2008 06:11:46 +0000

Pete,

You are right, CareerBuilder is owned by the newspaper companies. However Monster has been following there lead. See this link.

http://www.marketingvox.com/monster-partners-with-newspapers-for-job-sites-listings-025685/

I never said the newspaper was the only way to target a local audience, I’m just saying it is a great way.

I personally would not consider Monster or CareerBuilder a “Local” website. Even though jobseekers can narrow their searches to a specific location there is no local focus. Although I see how someone could disagree with that.

Jobing.com is what I would consider a locally focused job board. They have an individual website for each of their local markets. See this link.

http://phoenix.jobing.com/jobs.asp

I believe that although the way people look for jobs has gone to mostly online, the newspaper will always serve a great purpose in recruiting. Depending on the types of positions you hire for sometimes the paper will have better results than online and vice-versa. The great thing about using an online job board that is part of a newspaper is you get the best of both worlds because your ad will cross post to both online and print.

By: Rob K.

Rob K. — Mon, 20 Oct 2008 17:44:25 +0000

This is equivalent of the knight in Monty Python who utters “I’m not quite dead yet” before he is finally killed off. Newspapers share of recruitment ad dollars (and all classified ad dollars) has declined from 80% to 50% and will decline much much further. And that decline was before local sites like Craiglist and Jobbing started taking real share.

By: ekgheiy

ekgheiy — Mon, 20 Oct 2008 15:31:16 +0000

FYI:

In sentence, “No other media can deliver local news and information better then the newspaper …”, “then” should be “than”. :)

By: Pete

Pete — Mon, 20 Oct 2008 15:05:47 +0000

MultiMedia Recruitment / coming soon, you mention Monster and CB fighting to partner up with newspapers. Really? I thought CB was already owned by newspaper companies, I read on cheezhead about the Gannett buying more of CB. Another question: aren’t Monster and CB local, aren’t all websites considered local? As a recruiter the idea of that newspaper being the only medium that targets local candidates is a myth and if any newspaper rep called and took that angle I’d likely hang up on them.

By: Joel Cheesman

Joel Cheesman — Sat, 18 Oct 2008 02:07:09 +0000

Huh? How is this a “self-serving advertorial”?

By: Rob

Rob — Fri, 17 Oct 2008 21:21:05 +0000

Cheez – Since when did you start publishing self-serving advertorials? Booo!