Comments on: hitwise paints ugly pic for big 3

By: Sophia

Sophia — Sun, 08 Feb 2009 16:37:41 +0000

I’m not able to get the hitwise presentation off of facebook. Can you send me a direct link? Thanks!

By: Short Versus Long-Term Recruitment Strategies

Short Versus Long-Term Recruitment Strategies — Tue, 11 Nov 2008 19:48:37 +0000

[...] two most common forms of recruitment are job boards and recruiters. They’re also “shotgun” strategies, used to fill positions as [...]

By: ROI

ROI — Sat, 25 Oct 2008 15:23:52 +0000

In response to Jay’s post, Monster does already do behavioral targeting with their Career Ad Network product…

http://hiring.monster.com/products/CareerAdNetwork.aspx

By: Jay

Jay — Fri, 24 Oct 2008 20:30:34 +0000

Good article Joel but Hotjobs works differently than the other two. HJ competes as a destination site but they also preach about SEO, paid search plus behaviorally targeting the entire Yahoo network. If there truly was a reduction in pay per clicks wouldn’t we see Google’s valuation decrease? How do these Hitwise numbers compare to MediaMetrix? I agree the days of post & search are decreasing HJ seems like the only major board that understands and is trying to create new options for the industry. They are incorporating the HJ brand to SEO and behavioral targeting. It’s definitely a wake up call for CB & Monster.

By: Ken Horst

Ken Horst — Fri, 24 Oct 2008 19:10:30 +0000

I call on corporate recruiting professionals all day everyday and lately I have been hearing a lot of negative feedback regarding the big boards and more specifically Monster.

I agree with Joel’s idea that better and more cost effective internet recruiting results are coming from Google and search engine optimization. Companies are starting to see the value in having hundreds of web pages indexed on Google with only their jobs and employment brand. Also, I’ve heard from many recruiters that the best passive candidates won’t put their resumes on the big job boards because they want to be more discreet versus having their resume out there for everyone, including their current boss, to see.

By: Yeah Right

Yeah Right — Fri, 24 Oct 2008 18:32:06 +0000

Actually hotjobs sells search marketing and a suite of media products to target passive job seekers………Get the full picture. HJ is not just a job board but can reach 130 million passive job seekers.

By: eric shannon

eric shannon — Fri, 24 Oct 2008 18:04:50 +0000

could be, but when someone starts gaming the system I think you can expect to see a sharp jump like simply hired here: http://siteanalytics.compete.com/simplyhired.com+indeed.com/?metric=uv

monster’s increase looks gradual and timing matches recession. either way, careerbuilder.com looking flat is significant in itself

Thanks
-eric

By: Joel Cheesman

Joel Cheesman — Fri, 24 Oct 2008 15:28:05 +0000

@eric … I’d check the methodology of each provider for a full rundown on how they track data. I’d also point you here, which raises questions on Compete: http://www.techcrunch.com/2007/07/21/simplyhireds-traffic-soars-but-is-it-real/

By: eric shannon

eric shannon — Fri, 24 Oct 2008 14:35:02 +0000

sounds plausible but the hitwise data on monster doesn’t agree with compete.com data, why not?

http://siteanalytics.compete.com/monster.com+careerbuilder.com/?metric=uv

– Eric

By: Ravi

Ravi — Fri, 24 Oct 2008 07:24:00 +0000

Hi Joel, is that just US data or worldwide? Would that make a difference? Obviously competition is good in this domain. If we checked purely by traffic growth, does this change the top 10 or top 50 list from say last year i.e. kind of movers and shakers. Now that would be interesting, probably clearer too as to where the losses or reduction in gains of the big 3 are going.