Similar to its already-existing partnerships with MySpace and LinkedIn, job search engine Simply Hired is now powering the jobs channel at BusinessWeek.com.
“We are very excited about this partnership and this new addition to our network,” said Katya White, marketing manager for Simply Hired. “BusinessWeek is the leading online magazine centered on the latest international business and economic news. Employers will now get access to the Business Week audience comprised of the coveted business professional making an average of nearly $100,000 per year, who generally work in professional or managerial occupations.”
The partnership will include a revenue-share based on pay-per-click funds generated via the site from Simply Hired advertisers. In addition to having its own page, a job search widget will be placed on pages throughout BusinessWeek’s Web site. Both the main job site (under the “Managing” tab) and the widget (down a bit in the sidebar) are a bit hard to find, but the presence on such well-known sites alone is a nice selling point for the Simply Hired sales team, I’m sure. Likewise, the LinkedIn and MySpace cobrands take a little digging for job seekers to find, as well, but are great names to have in your network.
“The Simply Hired Network connects over 8 million people each month with relevant jobs, and we’re pleased to expand our reach to include the business professionals that rely on BusinessWeek,” said Gautam Godhwani, cofounder and CEO of Simply Hired. “Our partnership will bring our job search technology to a broader set of job seekers as well as give our advertisers access to a new pool of talented, passive candidates.”
Specifics of the deal were kept to a minimum. However, we also know the following: 1) The deal is “long term” (we’re guessing this means multiple years), 2) BusinessWeek will be implementing additional contextual job widgets through its site in the next few weeks (on its company pages, etc.), and 3) There plans for added promotion on BusinessWeek.com for the career center, but nothing will run in the print publication.
On a semi-related note, MySpace isn’t the only mega-network Simply Hired is targeting for exposure. Checkout a current ad (image above) running on Facebook that promotes the company’s JobRank report, which digs into a data specific to particular employers that Simply Hired indexes.
November 6th, 2008 at 3:23 pm
As a job search coach, I don’t consider this good news. In fact, I think this is a major set back for serious executive level candidates.
November 6th, 2008 at 4:52 pm
To add to my previous comment, I believe this is a dreadful turn of events for executives and technology leaders here’s why (http://www.jobsearchdebugged.com/blog/?p=169)
BUSINESS WEEK AND SIMPLY HIRED PARTNER Bad News?
The previously, almost cult-like job search resource, job search engines, just went mainstream. Business Week is now partnered with Simply Hired to provide, on the magazine’s site, instant access to job listings. While this is good news for Business Week, Simply Hired, job boards and recruiters the extensive outreach to a large employment pool is not good news for candidates.
Those of you already familiar with job search engines appreciate their job aggregating nature as a fast way to discover employers. Many entries are not associated with job boards or recruiters and give you direct access to hiring companies; always the best approach for an effective job search.
With the partnering of Business Week and Simply Hired, the value of this tool has been compromised. Their press release tells the tale: “BusinessWeek attracts an audience of 4.9 million readers, who on average make almost $100,000 a year, mostly in professional and managerial positions. By integrating job content into the site, employers can reach this audience of highly qualified…candidates.”
Where once you had a cozy web site to browse for local job opportunities, you now have competition for those jobs based on 4.9 readers.
One of the more endearing features of Simply Hired has always been listings not associated with recruiters or job boards. Candidates could locate jobs, find a referral from their network and pursue the opportunity in a first class, professional manner with direct contact. With global exposure, many companies with direct contact information will be inundated with responses forcing them to use job boards and recruiters as filters. And most executives and technology leaders know, Job Boards Don’t Work.
Both new partners can boast about the number of listings and perhaps even the number of hits, but the quality of the information has been rendered almost useless for the technology professional or executive candidate because the exposure means significantly more competition for any one job.
Do take a look and add your own comments. I don’t deny I could have missed something.
The Job Coach
http://www.jobsearchdebugged.com