The economy may be collapsing, but a chimpanzee lighting a cigar off a wad of burning cash is still pretty damn funny.
Remember this?
CareerBuilder, who aired the chimp campaign during the 2005 Super Bowl, is taking another stab at generating some laughs this February for Super Bowl XLIII, a spokesperson for CareerBuilder confirmed. But he won’t say if they’ll continue promoting their current Start Building campaign.
The last two years have been disappointing, to say the least, for fans of the job board’s ads. In 2006 the same ad firm that devised the chimp ads, often lauded as some of the most hilarious Super Bowl ads ever, created a less-successful campaign that showed workers competing for raises and praise in a jungle-like environment. And who can forget 2007’s gross-out ad that featured a heart exploding from a chest and jaunting across the room to escape its owner? Follow your heart, CareerBuilder. Don’t do that to us again.
Monster and HotJobs have yet to announce if they will also be purchasing coveted Super Bowl air time, but I’m fairly sure that the former will make an appearance, considering that Monster’s been hyping up this “massive relaunch” for months and wouldn’t want to miss out on the opportunity to parade their new product in front of millions of people.
One thing is for sure: you won’t be seeing any of these job boards putting monkeys in their ads anytime soon.
November 11th, 2008 at 2:08 pm
my guess is that you will see any jobing ads in your local markets either. i do believe you will see stuff from linkedin and the ladders as they appeal to a different kind of audience.
November 27th, 2008 at 3:46 pm
You’ve got to admit that big ticket ads are just so cool. I always wonder what happens to this creativity in between super bowls. Why do the best ads only show up for the big events? So maybe the creatives are jobless in between, and maybe they’ll design ads for themselves and place them on the job boards, and then the job boards can show them as part of their super bowl advertisement for what creative people there are available on job boards. I wonder who they’ll get to design their ads?