Twitter was the hot topic at the Florida ERE 2008 conference.
The key note was almost entirely about using Twitter in the recruiting process. However, as people walked out of the key note, their chatter mainly fell into these categories:
Category #1: What is Twitter? None of this makes sense.
Category #2: How do I get started using Twitter?
Category #3: Isn’t Twitter a big waste of time?
The conference never addressed any of these points. So I created the following video and slide deck to answer those issues.
In this video I delineate three ways to help fill your positions using Twitter without posting messages. I also discuss three additional ways seasoned recruiters leverage Twitter to help recruiting through posting techniques.
Twitter for Recruiting (Hiring) from Bryan Starbuck on Vimeo.
Here is the slide deck:
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This post was written by:
BryanStarbuck - who has written 2 posts on Cheezhead Recruiting News and Opinion.
Bryan Starbuck is the CEO of TalentSpring. Bryan had a 10 year career at Microsoft managing engineering teams. His career focus has been applying data mining and machine learning to solve the problems in various industries. At the peak of the spam epidemic in 2001, Bryan started the Spam Filter team at Microsoft which uses Neural Networks to filter spam in Hotmail, Outlook, and Windows Live products. Inisight about using data mining to immediately find top talent brought Bryan to the recruiting industry. Plug into Bryan via Twitter, Linked-In, TalentSpring blog, Bryan Starbuck Blog, or Facebook.
7 Comments For This Post
2 Trackbacks For This Post
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Is Twitter a Waste of Time? | debtrecruitment.com Says:
November 20th, 2008 at 4:52 am[...] See the original post here [...]
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All Atwitter | Corporate Eye Says:
March 3rd, 2009 at 5:24 am[...] in on Twitter specifically—and more specifically, on Twitter for recruiting—here’s an informative short video by Bryan Starbuck, and a high-level overview in print from the Recruiter Guy [...]
November 19th, 2008 at 5:34 pm
Very thorough! I especially like how you addressed the chatter and then gave specific info for each “Huh?” Good slide deck too. Well done!
November 19th, 2008 at 6:17 pm
Brian, this is a fantastic presentation – thanks for sharing here!
November 20th, 2008 at 1:07 am
Thanks Jason!
-Bryan
November 20th, 2008 at 1:07 am
Thanks Cheryl!
-Bryan
November 20th, 2008 at 4:51 pm
Great post and great presentation! I work as a recruiter in Boston for Hollister (www.hollisterstaff.com/?=451) and have recently started recommending to all my clients to get on Twitter and use it as another form of networking. Your presentation and video really help clarify how to use Twitter, and what it is. I can’t wait to show it to some of my clients. Thanks so much!
November 25th, 2008 at 7:49 pm
Bryan,
Very nice work. Admittedly, it seems that mass adoption is not quite there yet.
Since the evolution of the “job-board” 15+ years ago, we have become conditioned to the idea of ’show me the resume.’ As such, it is easy to understand why many recruiters see Twitter as nothing more than a waste of time. However, it’s often important to remind folks of the obvious: Twitter helps us connect with people vs. resumes. That said, finding the “right” people can lead us to the right resume.
My advice with Twitter? We should start by developing a long-term strategy which involves building brand and community. Ask, what do we hope to accomplish? Create value within that community by sharing information related to one’s area of expertise, recruiting specialty, etc. Developing a community of “followers” allows us to “tap” into this collective-talent pool when the need is there.
May 4th, 2009 at 6:20 am
Is Twitter a Waste of time… What’s it cost to Twitter… not much…
COMPARATIVE COST FACTS
About 82% of web cost per click (cpc) advertising costs from $ 0.00 to $ 0.30 (cents cpc) and of that more than half is between $ 0.10 and $ 0.19 (cents cpc) Say you pay an average of $0.15 cpc 1200 clicks will cost you $180.00
“SEM firms typically bill monthly. They manage your PPC search advertising and paid-inclusion spend. For core professional services, which include complete SEO, expect to spend from $90,000 to $240,000 per Web site annually for a full-service SEM firm or $50,000 to $90,000 for a solo consultant or smaller SEM company.” clickz.com
Advertising budget?? Take autos as an example: Cost per click for “autos” is $0.29 – $0.64, Clicks per day is 9,800 – 12,400, Cost per day $2,830.00k – $7,980.00 spread between a reported 4 advertisers. spyfu.com
So that’s on average $10,810.00 per day / 4 = $2702.50 X 365 days = $ 986,412.50 p.a. / 12 = $82,201.04 p.month
I ask again considering the potential reach… is it worth it?
Ric more info here http://tr.im/kplb