COMPARATIVE COST FACTS

About 82% of web cost per click (cpc) advertising costs from $ 0.00 to $ 0.30 (cents cpc) and of that more than half is between $ 0.10 and $ 0.19 (cents cpc) Say you pay an average of $0.15 cpc 1200 clicks will cost you $180.00

“SEM firms typically bill monthly. They manage your PPC search advertising and paid-inclusion spend. For core professional services, which include complete SEO, expect to spend from $90,000 to $240,000 per Web site annually for a full-service SEM firm or $50,000 to $90,000 for a solo consultant or smaller SEM company.” clickz.com

Advertising budget?? Take autos as an example: Cost per click for “autos” is $0.29 – $0.64, Clicks per day is 9,800 – 12,400, Cost per day $2,830.00k – $7,980.00 spread between a reported 4 advertisers. spyfu.com

So that’s on average $10,810.00 per day / 4 = $2702.50 X 365 days = $ 986,412.50 p.a. / 12 = $82,201.04 p.month

I ask again considering the potential reach… is it worth it?

Ric more info here http://tr.im/kplb

Very nice work. Admittedly, it seems that mass adoption is not quite there yet.

Since the evolution of the “job-board” 15+ years ago, we have become conditioned to the idea of ’show me the resume.’ As such, it is easy to understand why many recruiters see Twitter as nothing more than a waste of time. However, it’s often important to remind folks of the obvious: Twitter helps us connect with people vs. resumes. That said, finding the “right” people can lead us to the right resume.

My advice with Twitter? We should start by developing a long-term strategy which involves building brand and community. Ask, what do we hope to accomplish? Create value within that community by sharing information related to one’s area of expertise, recruiting specialty, etc. Developing a community of “followers” allows us to “tap” into this collective-talent pool when the need is there.

-Bryan

-Bryan