Cheezhead Recruiting News and Opinion

Football fans who plan to watch Super Bowl XLIII may witness some healthy competition that has nothing to do with the game.

Both CareerBuilder and Monster, two of the biggest job boards in the U.S., have announced they are each purchasing coveted Super Bowl air time.

Monster, who sat the bench the last four years, said they intend to advertise mainly to promote their site’s new “massive relaunch” set to debut in January.

According to the Wall Street Journal, Monster will also team up with the National Football League to air a promotion during the game that publicizes a contest. The promotion is the result of a three-year deal that Monster recently struck with the NFL, making it an official sponsor of the league.

Super Bowl ad time is currently selling for as much as $3 million for 30 seconds.

So whose ads will come out on top when the viewers vote? It all depends on the mood of the audience. CareerBuilder tends to spin more humorous campaigns, while Monster’s ads have been typically more conservative.

We’ll have to wait and see if the ads are enough to capture the public’s interest in Monster’s new overhaul.