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hiring strategies for 2009

Mon, Dec 22, 2008

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The Big Picture

Hiring needs change, big change. The Human Resource industry is often too stagnant for its own good. If you focus on basics like speed, collaboration, and effectiveness your results should increase dramatically.

It’s not about how many candidates you have. All that matters is who is looking right now and how fast and effectively you can make decisions to determine whether you want this person before you hire them as a new employee.

Where are we today?

We use information systems that store resumes from candidates, reference checks, and phone numbers. We capture all candidate in our systems and sometimes even ask them to enter their own information. We have CV’s going back 5 or even 10 years. This becomes redundant.

Hiring needs to change, and I believe that the systems are the first step to driving the change. I have studied the hiring industry and spoken to recruiters and candidates. One thing is clear: all systems have to operate with speed.

But is speed everything? What about quality of decision?

As you went into that last interview with a candidate were you on exactly the same page as your colleague who interviewed the candidate yesterday? Did you even know how their interview went? What about the person who screened their CV? What was their opinion?

I have personally seen situations where companies and managers had absolutely no idea what they wanted. Often it’s like leaving success frequency down to pure chance. There simply was no teamwork, leaving hiring to chance.

Currently many employers often delegate responsibility of hiring to a single person. That single person has the weight of expectations on their shoulders to find a dynamite candidate. The problem with this approach is that it rarely works. Rarely does a perfect candidate come through the door and rarely will you find them.

This is because you are relying on one person rather than a group of people, which is like having all your eggs in one basket. Often the person responsible for hiring has other commitments and if these other commitments take priority then you will have times where no one is managing your recruiting. Hiring should be a conversation between:

  • candidates
  • employers
  • recruiters
  • internal staff
  • friends
  • referrals
  • acquaintances

Why is it then that all current applicant tracking systems have no means to build or track a conversation? You cannot have a conversation with a CV, key words, skill list, or a database. You cannot have a worthwhile conversation with one person doing the hiring. You are simply spread too thin.

Each conversation, whether it is scoping, interviewing, or just general discussion adds to the effectiveness of hiring new employees. You gain different perspectives and are able to view the candidate from new angles. The more input you receive the better.

Strategies for 2009

What makes a great candidate? We all have our own views around this issue. It is almost universal that a recruitment agent tries to customize their candidate to fit the perceived match of a hiring manager or job description. But what about your team? Does your team’s view count? New employees will be working with the team more than the hiring manager. If you do not get your team involved in the hiring process/activity, then you are simply hiring for yourself.

Allow teams to conduct or attend interviews

This means they will be more likely to favor a new employee if they had partake in the hiring process. This will also increase buy-in to the hiring process.

Gain honest feedback from team members about a particular candidate

Anonymous, no-strings-attached feedback can do wonders. With no pressure, your employees are more likely to say what they really think instead of what you want to hear.

Treat referrals like gold

Referrals should not be something that happens once a year, but something that is actively sought by all employees. By using a bounty/reward system to encourage referrals you will motivate your team to become active recruiters.

Set expectations

If candidates, recruiters, and your team don’t know what is expected of them, neither will you. Make a plan. Establish mutual criteria or a measurement point from which you will evaluate a candidate. This could be as simple as a numbered list of qualities and a rating scale beside them.

Use a system

The system has to be formalized and reliable. Make sure that everyone knows the rules, and everyone adheres to the processes that you have put in place.

Stick to your decisions

There is nothing worse than a hiring manager flip-flopping on decisions about candidates. It sends a bad message to the candidate and everyone else that may be involved.

Measure Recruitment Agencies and Third Parties

There are so many agencies around, so it’s important to keep track of who delivered on what they promised. Where are your best hires coming from?

Measure the worth of your agencies. Break this down by:

  • Resources allocated to the job
  • Candidates per week expected from the agent
  • Timeframes to complete work
  • Responsiveness of the agency

Use these measurements to keep the best agencies and drop the poor ones. This is a good way to determine whether you actually need to use an external recruiter.

Quality of Hire
How do we measure quality? One method is to define criteria for each job. Ask yourself, what are the required qualities in this particular job?”

Simplify it. Take some requirements and go through in your mind and number them. Communicate what’s on your mind and distribute it so everyone can see and is on the same page. For example, a sales executive job may look like:

  1. 5 years experience in the field
  2. Able to cold call
  3. Knows TAS or has attended TAS training
  4. Worked with Government and Enterprise
  5. Managed a portfolio of over $2 million dollars

With clearly outlined criteria for the assessment it will ensure you and your team and everyone else involved are on the same path of thinking when accessing candidates.

Conclusion

With a focus on speed, communication, and collaboration you can bring your hiring strategy into 2009 and focus on results over number of candidates/CVs in your talent silo.

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This post was written by:

Tim de Jardine - who has written 1 posts on Cheezhead Recruiting News and Opinion.

Tim de Jardine is a technology entrepreneur with a passion for the web. As long as he can remember Tim has been fascinated by industry, ideas and big pictures. Currently Tim is the CEO and Co-Founder of Hirewall, a web-based hiring system for SMB's that allows employers to secure candidates before their competitors. Tim is also a Co-Founder of TribeHQ, a social network that focuses on employment verticals to be released Jan-09 Tim is also author and writes regularly at www.timdejardine.com

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6 Comments For This Post

  1. Nick Says:

    I totally agree that the hiring process MUST change. Having an automated process on your website is fine. However, the online application should only be activated when there are actual job openings. Too many employers are posting ads on career boards, and of course, Craigslist, when in fact there are no job openings. They posting just to beef up their applicant tracking database. This is not effective or efficient.

    If an applicant fills out an online application at their website, it should go directly to the hiring managers email inbox. It should not just go into a database. Applicants will continue to get frustrated with this process. Granted with unemployment up, more applicants will lead to more frustration.

  2. Bob Says:

    I agree with Nick. Why would aplicants want to save applications? I mean when you can just send it straight to a hiring manager and lose all of the time you spent filling out the application when the hiring manager hires his college buddy.
    What an ineffective unefficient waste of time to fill out a profile and have it stored and viewed by multiple potential employers, why would anyone want to do that?
    I’m an art teacher, I appreciate anything (like craig’s list) that is free first of all and secondly that allows me to spend as little time re-entering all of my information over and over again. Nick, you’re obviously not an artist. And will you share your data base of direct to email applications with the rest of the world?

  3. Michael Says:

    The big take away for me is the fact that recruiting must be a collaborative conversation between recruiters, hiring managers and candidates. The most important part of the conversation is that it must be as transparent as possible for all parties. Keeping the communication open means that no party will be dealt a surprise.

    With respect to agency and vendor usage, I believe we need to demand more from them if they want to continue to support our efforts. In my mind, the ATS is currently being used as a job posting machine and a resume repository. What they should be used for are a means to document all conversations and activities of a candidate. This allows for a more effective recruitment process.

    Additionally, the entire recruitment process needs to be aligned with the strategic objectives of the company and fully support the mission statement. Managers should be evaluated, at least in small part, on their adherence of all recruitment objectives and held accountable for long recruitment cycles. It is not a function that is passed off to the recruitment team. It is a collaboration and partnership between two functional areas of an organization.

  4. Amie Says:

    I could not agree more with your conclusion. Candidates are figuring out that a job posted isn’t necessarily a job filled. No gimmick out there, whether it be paying for a “premium” membership or to have resume “experts” write the resume for you at an exorbitant cost is going to get them in the door any quicker.

    So many companies say that the candidate is their #1 priority when instead it is more about the recruiter’s #1 priority to get the highest number of resumes to store in their ATS. I can remember the day when a recruiter’s job was to actually help a candidate find a job and there was communication which doesn’t exist today. As a result, candidates are becoming ambivalent.

  5. Chris Young Says:

    Excellent post Tim and great suggestions for improving on any organizations hiring strategies!

    I’ve featured this post in my weekly Rainmaker ‘Fab Five’ Blog picks of the week (found here: http://www.maximizepossibility.com/employee_retention/2008/12/the-rainmaker-4.html) to share you post with my readers.

    Be well Tim and Happy New Year!

  6. Jennifer Says:

    Nice topic! Yeah like other things, hiring strategy needs to be improved too. All those companies who have not incorporated pre-employment testing in the hiring procedure should better do it now. Those who already have, there is not stop to innovation. Make your tests customized and contemporary. Don’t worry we do that!
    To see how we at HireLabs research thoroughly to bring up newest products like ProfileSense: http://www.hirelabs.com/

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