CareerBuilder’s already-strong, seemingly blank-check relationship with the world’s most popular social network is noticeably even stronger now that Facebook has tapped the job board to test its newest ad format. AdWeek has the scoop:
The placement advertises CareerBuilder’s Super Bowl ad and asks users to vote on whether the Arizona Cardinals or Pittsburgh Steelers will win the game. The ad shows the total number of votes and how many of the user’s friends have voted. After voting, users see the breakdown of voting on Facebook. They can also see how their friends voted.
The polling format represents Facebook’s latest attempt at engaging users with advertising, taking another step at hopefully improving upon the traditional banner ad offering. Facebook uses will recognize current ads highlighting friends that have “fanned” pages on the network. These are similar.
Specifics of these newest engagement ads (which apparently were tried a few years ago, actually) include a user taking an action, such as voting for which team will win the Super Bowl, followed by Facebook sending notification of the action to a user’s friend network in their news feeds.
Polling ad’s are priced based on impressions. It’s probably safe to assume that if the format takes off with high-end advertisers, it’ll be rolled out to smaller players, self-serve style.
Further Reading
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January 28th, 2009 at 2:34 pm
Another way they are trying to differnetiate themselves from us. We are going head to head at super bowl… should be interesting!!