Cheezhead Recruiting News and Opinion

Yesterday Thomas Shaw, the managing director for Recruitment Directory, sent me a link to an interesting game for job seekers created by MyCareer in Australia.

The job site launched this game to promote their headhunting service (a.k.a. Jobfox). Here’s what Shaw had to say about the game in a recent post:

MyCareer have followed Careerone and SEEK in creating interactive games for the job seeker. The concept is good, but I doubt that it will really take off. My initial reaction was WOW, then I actually started playing the game (it really should be called – sell us your friends to win 50k). It must have cost $$ HEAPS to create this game, and then the cost to advertise the promotion.

So first off you need to sign in/up (great, now they have my contact details), then you can create your own character – face, hair, skin, eyes, smile, clothes, shoes etc. Proceed to choose the type of store you want. I selected a ball store, and called it “This sucks balls”. After you create the shop framework then you can start playing in this “virtual world.”

Sorry MyCareer, you did put in the effort, and I give you 100% for creativity. But the game is too complicated and requires the users to basically sell their contacts to play the game.

PS Did you test the application? There are still some bugs.

It certainly sounds like an interesting marketing ploy to drive traffic, even if it does become time-consuming and involves selling your friends’ private information.

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