Comments on: monster, cb super bowl ads reviewed

By: HRMblogs.com

HRMblogs.com — Sun, 22 Mar 2009 10:16:36 +0000

[...] if you’re a well-known brand – spend big money on Super Bowl ads and throw your name on sports arenas – you’re SEO initiatives just got a lot easier. And if [...]

By: Drew Kerr

Drew Kerr — Fri, 06 Feb 2009 18:18:29 +0000

Unlike Donny Deutsch’s opinion, I don’t think most people in America care about the cost of Super Bowl ads while watching them. They are looking for a connection, whether it be a new job, cool movie to watch or beer to drink. Is the Super Bowl the time for Monster and CareerBuilder to address unemployment? The fact is that with both of those companies swelling their databases, it just makes it more appealing for potential employers to buy them. In the end, they are still businesses.

By: Doron Vermaat

Doron Vermaat — Thu, 05 Feb 2009 08:48:54 +0000

Hulu video’s can only be streamed within the US. Maybe an idea to use Youtube vids next time so that international visitors can watch them as well.

By: Hey Dumby!

Hey Dumby! — Wed, 04 Feb 2009 19:44:35 +0000

Ok, Ok… So the job boards didn’t take into account the fact that it sucks to look for a job right, so what?!?! It’s not their job to remind me that it took 3 months to find a good sales job in Chicago using their boards. CareerBuilder (better commercial than monster) and their competitors have no responsibilty to fix the current job market, so why advertise as such? You don’t see banks advertising for you to take your money out in case the economy gets worse…

Both commercials were clever and funny and have done exctly what the marketing minds at both company wanted and that is for us Monday morning QBs to sit back and talk about it. Kudos to both sites! It will be interesting to see how Monster’s partnership with the NFL goes, so far I only know 1 person that has applied to become Dir. of Fandemonium and they are happily employed…

By: Anon

Anon — Tue, 03 Feb 2009 22:15:23 +0000

Humor to sell the job boards may work for both active and passive candidates but at the same time, both boards appeared to ignore the current economic situation.

Maybe instead of buying Super Bowl spots, Monster could use the money to bolster their security on the website? New looks, new features and they still get hacked?

CareerBuilder had a chance to boast it’s connections, features, who it reaches out to and how it makes it easier for candidates to job hunt. Instead they settled for targeting the disgruntled worker. How many of those watching the Super Bowl were in the position of wishing they had a job to hate? At least it would be a pay check.

Right now passive job seekers are even harder to approach because they are probably clinging to the jobs they have right now, knowing they are safe and secure for the moment. The humor might appeal to them momentarily but it isn’t going to make them act. Job seekers are going to look for reliability and proven track records. They want reassurance that if they were to jump on board with another company or check out a new service that it isn’t going to fall through and leave them stranded. With all the layoffs happening, there is a huge pool of talent out there that is actively seeking something better, seeking security and they are willing to put some effort into finding their fit.

This is a chance for companies to be reaching out to their candidates and offering a solution. When a hire is made, a position isn’t just being filled; a paycheck is being delivered to an employee to help keep their home, pay for school and take care of whatever is important to that individual.

People can only laugh at jokes so long before they start looking for something real and viable.

By: who leaves these replies?

who leaves these replies? — Tue, 03 Feb 2009 21:45:54 +0000

I belive he means “Fix-Burgh”

By: At my office...

At my office... — Tue, 03 Feb 2009 21:27:58 +0000

We are all calling each other “dumby.” I believe the CB ad did better with people under 30…over 30 the Monster ad won. Which is where CB is positioning themselves. Monster wasn’t very funny to me…kind of obvious.

By: Rick Fulton

Rick Fulton — Tue, 03 Feb 2009 18:39:38 +0000

Sorry Joel… the Browns have not been a worthy opponent for the Steelers for many, many years (and probably won’t be for many more years).

Admit it, you’re just jealous of all that hardware the Steelers have. Hey, did you hear they are thinking of renaming Pittsburgh, “Six-burgh?

Go Steelers!

By: Oh No They Didn't!

Oh No They Didn't! — Mon, 02 Feb 2009 23:19:00 +0000

The CareerBuilder ad sucked – repetitive commercial in and of itself, and repeating a theme they’ve already beaten to death.

Apparently, all of the job boards (including The Ladders) are being big-time ostriches – sticking their head in the sand and failing to address in any significant, meaningful way what’s happening with the job market right now.

By: Linda

Linda — Mon, 02 Feb 2009 21:16:19 +0000

I fully agree with what Donnie Deutsch had to say on CNBC this morning. Both CB and Monster should have gone with the opportunity to address the current state of unemployment instead of going ‘cute’. Okay, so it’s the superbowl and people need to get away from the doom and gloom of the economy – I get that. But I don’t think cute is going to drive any more traffic to either site. Nobody in my office stood around the water cooler laughing about their ads. Thank goodness the game was more entertaining than the ads… even if your favorite team didn’t win.