Why does Facebook do business with such advertisers? Why does Google allow such advertising?
Unbelievable.
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facebook is the new myspace
Thu, Feb 12, 2009
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This post was written by:
Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.
One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.
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February 12th, 2009 at 4:09 pm
I just saw that ad and thought the same thing. Large brand advertisers have tried and tried again to use Facebook but the ads don’t convert…no one is looking over there. My last company Adblade launched on Facebook and we figured that out very quickly. The only ads that do convert on facebook are people that think they can make $5000 a month posting links to Google or getting free government grants. Facebook traffic is growing very nicely but since the users aren’t searching or browsing by context or category, there is no bridge for advertisers to use….have you ever bought anything on Facebook? Ever clicked an Ad? Either have I and this is why they don’t make any money.