Comments on: a look at hr marketing trends http://www.cheezhead.com/2009/02/25/jc-hr-marketing-trends/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Sharon http://www.cheezhead.com/2009/02/25/jc-hr-marketing-trends/comment-page-1/#comment-116831 Sharon Tue, 03 Mar 2009 22:02:56 +0000 http://www.cheezhead.com/?p=3622#comment-116831 Carol, I would like to thank you for your comments. I contacted your agecny to find out more about their services. We are a hospital in Atlanta so I did not know if they could help us. Not only do could they help us, the were extremely well-versed in the ATL market. I also followed your recommendation to contact the AJC for their thoughts. They gave glowing reviews as well. I spoke to one of the Senior VPs and was very impressed. We are conducting an onsite meeting with their team at the end of March. The same ad that we recently purchased in the AJC for $3800 would ahve ran less than $3000 with them. He also touched on creating and maintaining a facebook page. Never really thought that could do much but the way he explained it really peaked my interest. Again, thanks so much for the referral. Carol, I would like to thank you for your comments. I contacted your agecny to find out more about their services. We are a hospital in Atlanta so I did not know if they could help us. Not only do could they help us, the were extremely well-versed in the ATL market. I also followed your recommendation to contact the AJC for their thoughts. They gave glowing reviews as well. I spoke to one of the Senior VPs and was very impressed. We are conducting an onsite meeting with their team at the end of March. The same ad that we recently purchased in the AJC for $3800 would ahve ran less than $3000 with them. He also touched on creating and maintaining a facebook page. Never really thought that could do much but the way he explained it really peaked my interest. Again, thanks so much for the referral.

]]> By: Jessica http://www.cheezhead.com/2009/02/25/jc-hr-marketing-trends/comment-page-1/#comment-116827 Jessica Tue, 03 Mar 2009 21:09:46 +0000 http://www.cheezhead.com/?p=3622#comment-116827 This is a great report! It's no surprise we're seeing a fade of traditional advertising as the internet marketing trend continues to grow. I'm glad companies in the HR space are adopting social media into their marketing mix, it's a must these days! - Jessica M Akken <a>staffing software</a> and <a>recruiting software</a> This is a great report! It’s no surprise we’re seeing a fade of traditional advertising as the internet marketing trend continues to grow. I’m glad companies in the HR space are adopting social media into their marketing mix, it’s a must these days!

- Jessica M
Akken staffing software and recruiting software

]]> By: Carol http://www.cheezhead.com/2009/02/25/jc-hr-marketing-trends/comment-page-1/#comment-116811 Carol Tue, 03 Mar 2009 03:41:59 +0000 http://www.cheezhead.com/?p=3622#comment-116811 As our budget became leaner, we are struggling to do more with less. As a Team, we called in recruitment advertising agencies and conducted an RFP. What we realized is that we were spending, on average, an additional $400-$800 in unnecessary fees. (Creative, copy writing, placement, administrative...and the list seemed to go on!) We finally found one agency in Tampa (AXXIS: www.ads4hr.com) that did not charge any fees. We first thought it was too good to be true, but we did our due diligence and contacted 5 of their references. In addition, we contacted 3 media references. Not only was it true, we now have an agency that offers outstanding service. We made the transition in December 2008. To date, we now have saved over $15K. While this may not sound huge, this has allowed us to do much more with our recruiting. We figure over an annual budget, we should be able to save approx. $70K annually. Our agency rep often encourages us to audit their pricing against the media cost. The interesting thing was that they now offer creative ideas to finding candidates besides the same, expensive newspaper ad. Each month we email our agency rep a listing of our "critical needs." They then send us a listing of optional venues with their recommendations. What we have found is that their recommendations seemed to be more targeted, and much less expensive. They also post our positions to craigslist with adding posting fees. So far, we are extremely pleased with the service and results. If you have not already done so, I would highly recommend reviewing your agency. We found that the larger the agency, the larger the fees. Our only concern was the financial stability in the smaller agencies. However, our reference calls to the media eliminated that concern. Surprisingly, most on our HR Team had no idea we were paying these hidden, additional fees. Although the new agency did not require any contractual obligation, our legal team suggested we sign a 2 year contract to ensure we are "feeless" for the term. We have the option of renewing annually thereafter. Hope this helps! Keep the suggestions and discussions coming. Our entire HR Team is constantly sharing tips from the site in our weekly staffing meetings. As our budget became leaner, we are struggling to do more with less. As a Team, we called in recruitment advertising agencies and conducted an RFP. What we realized is that we were spending, on average, an additional $400-$800 in unnecessary fees. (Creative, copy writing, placement, administrative…and the list seemed to go on!) We finally found one agency in Tampa (AXXIS: http://www.ads4hr.com) that did not charge any fees. We first thought it was too good to be true, but we did our due diligence and contacted 5 of their references. In addition, we contacted 3 media references. Not only was it true, we now have an agency that offers outstanding service. We made the transition in December 2008. To date, we now have saved over $15K. While this may not sound huge, this has allowed us to do much more with our recruiting. We figure over an annual budget, we should be able to save approx. $70K annually. Our agency rep often encourages us to audit their pricing against the media cost. The interesting thing was that they now offer creative ideas to finding candidates besides the same, expensive newspaper ad. Each month we email our agency rep a listing of our “critical needs.” They then send us a listing of optional venues with their recommendations. What we have found is that their recommendations seemed to be more targeted, and much less expensive. They also post our positions to craigslist with adding posting fees. So far, we are extremely pleased with the service and results. If you have not already done so, I would highly recommend reviewing your agency. We found that the larger the agency, the larger the fees. Our only concern was the financial stability in the smaller agencies. However, our reference calls to the media eliminated that concern. Surprisingly, most on our HR Team had no idea we were paying these hidden, additional fees. Although the new agency did not require any contractual obligation, our legal team suggested we sign a 2 year contract to ensure we are “feeless” for the term. We have the option of renewing annually thereafter. Hope this helps! Keep the suggestions and discussions coming. Our entire HR Team is constantly sharing tips from the site in our weekly staffing meetings.

]]> By: valencio http://www.cheezhead.com/2009/02/25/jc-hr-marketing-trends/comment-page-1/#comment-116754 valencio Thu, 26 Feb 2009 14:28:28 +0000 http://www.cheezhead.com/?p=3622#comment-116754 I will recommend using http://www.EmailCharger.com for all email marketing needs. Its the best desktop email marketing software I have used so far. I will recommend using http://www.EmailCharger.com for all email marketing needs. Its the best desktop email marketing software I have used so far.

]]> By: Must Have Marketing http://www.cheezhead.com/2009/02/25/jc-hr-marketing-trends/comment-page-1/#comment-116732 Must Have Marketing Wed, 25 Feb 2009 19:46:54 +0000 http://www.cheezhead.com/?p=3622#comment-116732 I totally agree with "self publishing original content" is one of the best strategies any company can use to excel in 2009. And if you learn how to OPTIMIZE your sales process on top of publishing top-quality content for your market... only amazing things can happen - revenue wise. My two cents. Joe Lavery I totally agree with “self publishing original content” is one of the best strategies any company can use to excel in 2009.

And if you learn how to OPTIMIZE your sales process on top of publishing top-quality content for your market… only amazing things can happen – revenue wise.

My two cents.
Joe Lavery

]]> By: Jonathan Goodman http://www.cheezhead.com/2009/02/25/jc-hr-marketing-trends/comment-page-1/#comment-116730 Jonathan Goodman Wed, 25 Feb 2009 19:21:45 +0000 http://www.cheezhead.com/?p=3622#comment-116730 Jen, Thanks for posting this summary. Cheezhead readers may download the report, no registration required, via this special link: http://www.hrmarketer.com/home/download_supplier0809.htm Enjoy. Best, Jonathan Jen,

Thanks for posting this summary. Cheezhead readers may download the report, no registration required, via this special link: http://www.hrmarketer.com/home/download_supplier0809.htm

Enjoy.

Best,
Jonathan

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