Thank you for the information and proof. This article is another piece describing what is the paradigm shift: the resume is no longer a job seeker’s #1 marketing tool. Resumes are quickly being replaced by online social media networks, blogging, and other tools that enable a job seeker to deliver their value to their strategically targeted audience(s).

These tools along with a well written blog are helping recruiters, hiring managers, and companies shift their search methods for human capital. Thank you!

Shally Steckerl has a whitepaper under development called:
“Sourcing with Semantic Search: The Holy Grail of Recruiting Researchers”

Shally’s blog post covers it here: http://jobmachine.net/blog/semantic_search

Semantic search technology breaks down text at the sentence level to understand meaning. For example, if a resume says, “As a brand specialist, I reported to the VP of Marketing, and I personally deployed a $20 million dollar brand advertising campaign. The effect in the garment industry resulted in better margins in Southwest reseller channels.”

Semantic search will let this resume rank higher or lower for your job openings based on the match. BOOLEAN search is inaccurate because it isn’t able to see concepts within segments in and between sentences.

Google and Microsoft are in a race to elevate their keyword based search technology to use semantic search. Microsoft purchased PowerSet (a semantic search company) for over $100 million as part of this effort:

http://venturebeat.com/2008/06/26/microsoft-to-buy-semantic-search-engine-powerset-for-100m-plus/