Wondering if it really pays to spend time participating in conversations on blogs like this one? We’ve gotten positive feedback in the past from business development pros and recruiters investigating new companies, but the dollars and cents have never been revealed, until now.
Avid commenter Rafael Cosentino of Realmatch broke down the numbers for us:
I was looking over some Google stats today, I saw Cheezhead sent some nice referrals to RealMatch between the 22nd and the 28th:
cheezhead.com / referral – 181
181 users came from your site this week and over 32% registered and/or posted a job. Of the 7 accounts that posted a job, 3 or nearly half purchased resume opening packages already. What we have learned is that regardless of context, simple exposure generates traffic, registrations, job postings and ultimately purchases.
This makes a case for users on your site to become more active in conversations. Interesting huh? In 5 minutes of commenting, I generated about $400 in marketing dollars and $200 in actual revenue. This is kind of amazing.
No doubt Rafael ticks off his fair share of readers, which is unfortunate and unnecessary. Such tactics have a not-so-traceable negative impact on revenue numbers. But the fact that participating on blogs, such as this one, has bottom-line value is undeniable. It’s a tactic too few practice – and too few practice well. Present company included.
Popularity: 3% [?]
March 2nd, 2009 at 5:02 pm
No doubt this works, and thanks to Rafael for sharing the numbers, but if $200 is “big bank,” we’re all screwed.