HRMarketer.com, a marketing and information services firm focused on the human capital industry, has launched a new tool that will give their clients access to hundreds of HR media and analysts on LinkedIn, Twitter, and Facebook.
This social networking feature will be incorporated into the company’s media relations database.
Clients looking for ways to generate publicity, sales leads, or traffic will be able to dig around in the database to find top journalist or analysts. Then by clicking on that individual’s LinkedIn, Facebook or Twitter icon, they’ll have intant access to a broader range of information and insight.
HRmarketer.com will track this information for the media contacts it covers in the HR and broader business space.
“The access to journalists and analysts in the HR industry via social networking services was undreamed of a few short years ago,” said Kevin Grossman, president of HRmarketer.com. “Traditionally phones, emails and city desks provided the only means to reach these professionals with story ideas and offers of resources. Now anyone can potentially join a conversation with a writer, editor and analyst.
“Additionally, our extensive media profiles help clients to determine which journalists and analysts are most relevant to their HR-related product and service,” Grossman adds, “so they can be well-informed before reaching out.”
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