Two veteran podcasters, Chris Russell and Peter Clayton, are combining their talents to launch Recruiting Pods, which are customized podcasts for employment agencies, recruiters, and executive search firms.
The radio shows will appear on Recruitingpods.com, iTunes, and other podcast aggregation sites. Each firm promoted through Recruiting Pods will get a customized plugin to play their shows on their own web sites.
“Podcasts have a threefold ad effectiveness increase over traditional online video and a sevenfold effectiveness increase over television, according to a survey conducted by Podtrac in 2008,” Clayton said. “When I started podcasting in 2005, nobody knew what a podcast was. This year, eMarketer estimates there are 22 million internet users who download at least one podcast per month. Podcasting is radio TiVo. The tremendous success of the iPhone and other smart phones is fueling the growth, interest, and popularity of podcasts.”
According to Russell, a number of the Recruiting Pods programs will be cross-promoted on career advice internet radio station JobRadio.fm.
“This is a great medium for recruiters to share their expertise, qualifications, specialties — their unique value proposition,” Russell said.
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April 6th, 2009 at 8:32 pm
Sweet baby Jesus – when will this crap end? Anyone paying for this crap is getting a good ole fashioned rearender.
Jobcasts? Like someone would subscribe to it? Come on!
April 7th, 2009 at 9:37 am
Rick, jobcasts/podcasts are a great marketing tool. Dont knock it til you try it. Your comment obviously indicates your ignorance of this medium.