Cheezhead Recruiting News and Opinion

Dan Schawbel, an author, speaker, and blogger on topics related to personal branding, has just released a new book called Me 2.0: Build a Powerful Brand to Achieve Career Success.

Schawbel says that anyone can be successful and get the jobs they desire by utilizing potent social media tools, including LinkedIn, blogs, Facebook, and Twitter, to make a name for themselves. This book focuses primarily on college students and how they can stand out from the hordes of other graduates by aggressively promoting their personal brand on these channels.

“If you want to get a job out of college or succeed in the job you’re currently in, you have to be the commander of your career, which means that you’re accountable for your own destiny,” said Schawbel. “Me 2.0 teaches you how to use social media tools for personal empowerment, confidence building, and professional networking that can actually result in attracting jobs directly to you, without applying. Recruiters will find you.”

Here are some highlights from the book:

• A 4-step proven personal branding process for career success.
• Quotes from leaders, including Don Tapscott, Guy Kawasaki, Penelope Trunk, Chris Brogan, Laura Ries, David Kirkpatrick, and Steve Rubel.
• Research reports, personal case studies and examples to offer a broader perspective on the topic.
• Tested advice on how to create an online and offline presence for career protection and self-promotion.

Popularity: unranked [?]