Cheezhead Recruiting News and Opinion

JobThread, a targeted ad network for jobs, has launched an enhanced website that enables employers and recruiters to target qualified candidates.

JobThread targets passive and active job seekers based on their behavior, skills, interests and location, delivering ads alongside contextually relevant content. Employers and recruiters pay only for qualified views of their job postings; candidates that do not fit their profile criteria do not count against the recruiter’s budget.

“Simply put, JobThread saves recruiters time and money,” said Jason Wies, CEO of JobThread. “By giving them tools to precisely target candidates, recruiters receive resumes from highly qualified candidates, thus eliminating resume spam, and allowing them more time to focus on interviewing and filling positions. Additionally, JobThread charges only 49 cents for each qualified view of a job ad, so recruiters can manage budgets specific for each posting. This is a huge savings over the ‘post and pray’ job boards.”

JobThread says it taps into the passive job market by aligning ads with content on niche websites that are frequented by employed people who are pursuing their professional interests. These sites include Wired, IDG’s technology-focused online publications, paidContent, TreeHugger.com, Dot.Org.Jobs, Silicon Alley and Insider.

JobThread delivers ads alongside relevant topical content, thereby creating an association between the visitor, the content and the job ad. When delivering the ad, JobThread’s system combines visitor profile information with data about the contextual environment to insure that the visitor meets the candidate criteria specified by the recruiter. JobThread reps say this approach virtually eliminates resume spam for recruiters.

JobThread’s online ad management system gives recruiters access to budgets that they specify for each job posting, thereby allowing them to pay for only the number of views needed to fill a position. When posting a job ad, recruiters set a budget and then actualize against it when a sufficient number of resumes have been collected. Recruiters can increase or decrease their budgets in real-time, managing the number of qualified views and resulting resume flow.

Features include:

• Candidate Profile that targets candidates based on online behavior, skills, interests and location, culled from user profiles and thousands of interactions with Web sites in the JobThread Network
• My Sites allows recruiters to create and maintain a job board on their company Web site that appears with a customized design, including specific fonts, colors and company logo. Recruiters can post jobs directly to their own Web Sites while posting to the JobThread network.
• My Contacts enables recruiters to notify their own contacts when they post a job ad. This enables them to distribute a job posting within their own network as well as through the JobThread network.
• Referral Management lets recruiters assign referral rewards to job ads when they are submitted and monitor them through the hiring process.
• Ad Management Dashboard gives recruiters the ability to view all active job ads, the activity for each ad (the number of allocated views and the actual number of views received) and resume flow.

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