McClatchy, a newspaper company that, like many other publishing companies, is experiencing financial woes, has taken a step towards recovery today by offering to exchange about $350 million in debt starting in 2011 for new debt due 2014.
They also unveiled a five-point strategy to address poor ad sales. McClatchy, which owns a minority stake in CareerBuilder, said it will now push classifieds primarily through the job board rather than through its print papers, a move that PaidContent.org said falls under the it’s-about-time category.
Click here to read more about their ad-sales plan.
Popularity: unranked [?]
May 21st, 2009 at 8:53 pm
Careerbuilder certainly needs more ads on their site haha. They don’t have nearly enough spam being advertised already around customer’s job postings. One of these days I really need to click on one of those banner ads that offer to help me make $2000.00 a week working from home part time. LOL