An analyst at Cowen and Co. delivered more dismal news to companies in the battered and bruised online advertising sales market. Jim Friedland said that he now expects online sales to dip six percent in the U.S. this year due to poor ad sales at MySpace and display-advertising dependent internet portals during the first quarter.
As evidence Friedland listed changes in 22 properties during the first quarter as compared to a year ago:
Facebook +70%
WSJ.com +20%
WebMD +16%
Google worldwide +7%
Google U.S. search +4%
The Knot -1%
CBS Interactive (ex-CNET) -5%
New York Times properties -6%
Bankrate -9%
AOL search -12%
IAC/Ask.com search -12%
Yahoo U.S. display -13%
MySpace/FIM -16%
Microsoft -16%
AOL display -17%
Gannett U.S. newspapers -20%
CareerBuilder -27%
Monster.com -35%
eBay.com/Shopping.com -37%
IAC display -37%
TheStreet.com -45%
Note that both Monster and CareerBuilder posted significant declines. For more of Cowen’s predictions, click here.
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May 27th, 2009 at 8:49 am
the volume of Google ads may be rising but I suspect that the bids & values are going down and have been going down for six months at least.
– Eric