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twitter job search engine integrates ad platform

Thu, May 28, 2009

News

TwitterJobSearch, a job search engine, is now including In-Stream Ads service on its list of features.

In-Stream Ads are selected by clients from those picked up by TwitterJobSearch due to being posted onto Twitter, and premium placement on www.TwitterJobSearch.com is purchased on a competitive CPC basis, priced on volume and category popularity. TwitterJobSearch’s relevancy algorithms then identify whether an advertisement is relevant to the search query entered by a job seeker. Only if it is deemed suitable will the vacancy be optimized and positioned at the top of the search results page, against a black background.

Visitors can then click straight through to the job posting on the employer’s website, select to follow the profile from their own Twitter account, or see the original message on the Twitter website.

The new offering delivers:

*Automation of the entire Twitter recruitment process
*Brand management solutions for corporate Twitter accounts
*Cross media advertising and sponsorship packages
*Increased traffic to corporate careers websites
*Click-through analytics for monitoring effectiveness
*Extended reach and visibility throughout the Twitter network
*Enhanced listings on www.TwitterJobSearch.com
*Accelerated acquisition of followers to corporate Twitter accounts
*Best practice methodology that ensures job posts are indexed on all relevant search engines

“We’re tracking organizations in more than 17 countries that are already using social media sites like Twitter in their recruitment efforts,” said Bill Fischer, Co Founder of TwitterJobSearch. “Social media, paired with contextual intelligence and the right meta-data, is the future of classified advertising and we’re building out a network of top tier partners in recruitment advertising and process management to collaborate on a turn-key managed service for companies.”

Popularity: unranked [?]

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This post was written by:

Vanessa Dennis - who has written 621 posts on Cheezhead Recruiting News and Opinion.

Vanessa Dennis, originally from Austin, Texas, was a corporate recruiter for two years before becoming a writer for Cheezhead.com. Vanessa has an English Writing degree from Loyola University of New Orleans. She currently lives with her family in Cleveland. Connect with Vanessa on the Facebook Fan Site.

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