By now you know Microsoft is once again, stupidly valiantly trying to break Google’s sleeper hold on the search market with Bing. They’re even willing to throw $100 million into the endeavor. (Please, Stop me if you’ve heard this one before.)
OK, so history’s not on Redmond’s side in this fight. Who cares? It’s not your money, right? But $100 million is bound to drive some traffic. And poking around indicates that an increase in job queries may be in the offing.
Note the sidebar’s secondary searches on a general search for “Dallas”:
And if you scroll down on Page One, they actually breakout that subset in the organic results:
Pretty interesting. And Bing does the same with general searches for many large companies:
A scroll down the page reveals the same subset of search result for “Home Depot Jobs” as it did in the general search for “Dallas.” And a search for words like “teaching” reveals related searches for “Teaching Jobs,” “Teaching Employment” and “Teaching Careers.” Google doesn’t (at least on my search).
It’ll be interesting to see how much (or if) traffic increases across the jobosphere once the $100 million ad campaign fires-up as a result of Bing referrals. I’m not putting a lot of stock in Bing’s long term chances, but they should make a few more job boards and employers happy in the short term.
Popularity: unranked [?]
June 4th, 2009 at 9:34 am
at first glance on bing the other day I did a quick (woops I almost really typed “google”- ha ha – seriously) SEARCH – was disappointed to click a link on a self search and almost got a virus – came back later though to find bing has a very attractive layout and have the bing ad network starting – looks like google will finally have some competition but long way to go obviously
June 4th, 2009 at 10:24 am
I get a decent amount organic traffic from Bing, previously live. In fact I am beginning to believe that Yahoo and Bing actually get the results right vs. Google. Google search results change daily and I see little consistency with it. I think they have gotten so hung up on trying to stay ahead of the black hat SEO, it may do more harm than good. I would love to see Bing bite into their 60% search market. Bing it!