There have been some major changes at CareerBuilder this past year. They’ve expanded aggressively overseas, fired their ad agency to take their advertising in-house, and now they’ve labeled themselves ‘the global leader in human capital solutions.’
In a new online brochure tweeted by CareerBuilder’s employer -focused Twitter account, the details of this newfangled identity are explained:
You may know CareerBuilder as the nation’s largest job board, yet, we have evolved to be so much more. From media and design services to talent consulting, we now offer a full suite of human capital solutions. Beyond job postings on our career site, we offer the following solutions, all under the CareerBuilder umbrella.
Their solutions include CB Media, which helps companies with strategies like targeted email campaigns, display advertising, virtual job fairs, and video services; niche sites for graduates, Blacks, Hispanics, Consultants, and Older Workers; outplacement services; stimulus hiring; consulting, and continued education.
For more on their new menu of services, click here.
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June 9th, 2009 at 2:58 pm
This is exactly what we wanted to do at Monster but…. This looks like it has some good potential. Anyone use the different services yet? This could be a huge gamechanger and separate CB from the other “boards”
June 9th, 2009 at 7:59 pm
monsterlover1, you are silly. Monster has provided all the services above, some for many years!!
June 10th, 2009 at 9:18 am
This has been an area of hyper focus at CB. We continue to market and grow the core products, but we are finding tremendous interest from many of our clients to help with services other than typical “job board” offerings. It’s the future of CB for certain but we still have some growing to do. Overall, our clients have been very happy and impressed with the Personified solutions. It’s an exciting time to be a part of CB as we continue to develop this piece of our business.
June 10th, 2009 at 1:53 pm
I blogged that exact point about Monster 2 years ago
http://community.ere.net/blogs/martin-snyders-passing-scene/2007/07/monster-restructures-forgets-about-talent/
They have been doing a lot better lately but CB got the jump on them. I think both firms will find way more revenues/profits in future years coming from broad TM services beyond job-posting and both have heavy advantages over traditional HR consulting firms in terms of global brands and consumer relationships.