Comments on: monster puts a big price on social media

By: not bruzzy vp

not bruzzy vp — Fri, 26 Jun 2009 21:54:49 +0000

the funny-named people seem kinda angry. dammit all.

By: ashly

ashly — Wed, 24 Jun 2009 21:02:32 +0000

bruzzy,

U seem to hav an opinion abt a lotta big company’s as if they r bein run by jst one person. Wonder who yer workin for?

I mean your critsizing the company’s that hav an employee size of some thousands…….

giv yer brains some rest n chil out man!

in short – GET A LIFE!

By: Bruzzy Von Pennington

Bruzzy Von Pennington — Fri, 19 Jun 2009 14:10:40 +0000

Shaker, TMP, Hodes, JWT, these companies are all non thinkers and just resell product. Shaker wouldn’t know a social media strategy from job posting, which is about all they’re capable of “mocking” up.

By: Ginger Dodds

Ginger Dodds — Tue, 16 Jun 2009 21:26:30 +0000

You can use an outside source to create your social media profile pages if you lack the time, technology or creative staff to do so in-house, but you must make sure that you have a company representative willing and able to spend the time necessary to communicate with “friends” and “followers.” We create Facebook and Twitter pages for our clients, and even provide on-going maintenance (adding photos, videos, content) but we encourage our clients to have a company representative participate in the conversation. “Friends” and “followers” are expecting a voice from the company, not a PR firm and they will detect if it’s not an authentic voice.

Make sure that your profile pages are not branded with logos and content if they are done by an outside source.

Make sure your strategy for social media / social networking starts with the question “what is your goal with social media?” I don’t recommend just jumping on a site to be there – have a clear strategy and ask your agency to help you create that strategy. Not all social media sites are the same and you need to have a plan for your company.

Ginger Dodds
Shaker Advertising
http://www.twitter.com/gingerdodds
ginger.dodds@shaker.com

By: Trace Cohen

Trace Cohen — Tue, 16 Jun 2009 14:47:29 +0000

If you have to spend $12k+ on this, then your company should go out of business or is run by someone who has been living in a hole for a while.

I agree with Mr. Duarte that “Social Media is about transparency and community outreach.”

Also NO ONE has found a way to measure the ROI on social media, so if Monster found the holy grail then it’s sure worth more than $12k+… but highly unlikely.

By: Bruzzy Von Pennington

Bruzzy Von Pennington — Mon, 15 Jun 2009 02:13:50 +0000

Uh, didn’t MonsterTrak close up shop? Facts are Monster has no partnership with Facebook and can only sell ads that aren’t home page ads.
Monster will pretty much hire anyone as a sales rep, they’ll hire car salesmen if given a resume that is spell checked.

By: simplyindeed

simplyindeed — Sat, 13 Jun 2009 02:59:08 +0000

Yes Careerbuilder has some very smart people working there. They paid facebook 20 million dollars and they have 50,000 fans…this is ROI focused marketed for sure. $400 per fan…totally brilliant. Some of those 50,000 fans might actually take a break from LOLing and ROFLing to visit careerbuilder. Totally amazing how they can strech 20 million.

By: HRtechy

HRtechy — Fri, 12 Jun 2009 19:38:37 +0000

I just did a search on facebook. Careerbuilder definitely knows what they are doing with many fan pages, the top one having almost 50,000 fans.
Search Monster.com and its dismal with 126 fans. In fact, the subject line for “type” says: just for fun–totally pointless.
Let’s look at this from a candidates perspective. Monster is not going to have a presence here and would not be helpful to them. The “innovative” campaign would only work unless a candidate specifically searches for keep america working, it’s the second result. It’s a cool campaign though! just needs to be positioned and targeted better.

By: Gary Zukowski

Gary Zukowski — Fri, 12 Jun 2009 04:45:28 +0000

Monster is still missing the point of Social Media. Social Media is not going to be the place for big job boards to squeeze as much money out of corporations as possible. It changes everything about the pricing models that they are used to. The cost-per-connect is much cheaper, so I’m not sure if they are going to be able to compete. This post strengthens my blog a couple weeks ago even more:

http://www.cheezhead.com/2009/06/01/the-rise-and-fall-of-monster/

We’re the largest Twitter Job board in the world right now, and have no plans on even coming close to the pricing that Monster is proposing….

By: Kathy O'Reilly

Kathy O'Reilly — Thu, 11 Jun 2009 22:15:52 +0000

To clarify, Monster has been active on both Twitter and Facebook with our Keep America Working Tour. Follow the Tour on Twitter @MonsterKAW and join us on Facebook(http://www.facebook.com/pages/Monster-Keep-America-Working/87877000648?ref=ts).

In an effort to Keep America Working, Monster kicked off an innovative, interactive networking job fair Tour in March, connecting people with local job opportunities throughout the U.S. Unlike traditional job fairs, the KAW Tour is free to Monster.com employers and all job seekers, provides tips & career advice in live presentations for seekers on site and much, much more. Thus far, we’ve visited 33 cities and will hit 100+ cities by the end of this year.

Additionally, MonsterTRAK, dedicated to preparing college students & recent grads to enter the job market and find the right job, has also been active on Twitter @MonsterTRAK, Facebook (http://www.facebook.com/pages/Monster-Keep-America-Working/87877000648?ref=ts#/MonsterTRAK?ref=ts) and LinkedIn Groups(http://www.linkedin.com/groups?gid=1846319).

Much more to come with our social media efforts, so stay tuned. Meanwhile, connect with us on Twitter & Facebook.

– Kathy O’Reilly
Monster.com